Skip to content
×
Pro Members Get
Full Access!
Get off the sidelines and take action in real estate investing with BiggerPockets Pro. Our comprehensive suite of tools and resources minimize mistakes, support informed decisions, and propel you to success.
Advanced networking features
Market and Deal Finder tools
Property analysis calculators
Landlord Command Center
ANNUAL Save 16%
$32.50 /mo
$390 billed annualy
MONTHLY
$39 /mo
billed monthly
7 day free trial. Cancel anytime
Buying & Selling Real Estate
All Forum Categories
Followed Discussions
Followed Categories
Followed People
Followed Locations
Market News & Data
General Info
Real Estate Strategies
Landlording & Rental Properties
Real Estate Professionals
Financial, Tax, & Legal
Real Estate Classifieds
Reviews & Feedback

Updated about 9 years ago on . Most recent reply

User Stats

283
Posts
205
Votes
John Hixon
  • Investor
  • The Colony, TX
205
Votes |
283
Posts

Hot markets and direct mail

John Hixon
  • Investor
  • The Colony, TX
Posted

I'm not sure about the market where you live but Dallas is red hot and everyone and their dog is sending yellow letters.  I have heard of owners getting 4 or 5 letters a week from investors, all saying the same thing, "I want to $BUY$ your house, all cash, fast close, please call".  I assume these are the standard prospects, absentee, good equity, X number of years owned, ect...

My questions are:

1.  If you are doing direct mail and having success how do you differentiate yourself from all of the other investors out there?

2. What group of prospects do you mail to since the standard prospect is being flooded with letters?

Looking forward to the answers.

Thanks.

Most Popular Reply

User Stats

502
Posts
263
Votes
Andrew Herrig
  • Rental Property Investor
  • Dallas, TX
263
Votes |
502
Posts
Andrew Herrig
  • Rental Property Investor
  • Dallas, TX
Replied

@John Hixon I try to make my mailers a little more personal than the "I BUY HOUSES FOR CA$H" crowd. But don't overthink it. It's really a numbers game. I prefer postcards as they are cheaper and my response rates seem to be about the same. As far as what prospects to mail, the harder a list is to find the better. However, I will mail almost anyone as long as they have equity.

@Erik Drentlaw If you have the budget, I would mail out more than 1250 per month. I am in the Dallas market and mailing about 4000 per month, and getting about a deal per month. Test different areas, most of my deals have come in certain areas (sorry don't want to say which ones). I will say that I am not targeting mid-high end flip neighborhoods, have not had as much success there in direct mail. Not to say you can't, that is just my experience.

Other tips:

1. ANSWER YOUR PHONE - you would be surprised how many investors don't

2. FOLLOW UP FOLLOW UP FOLLOW UP - a good portion of my deals come from people who didn't want to sell at the time and I kept checking in with them periodically

Loading replies...