Why Are Real Estate Commissions So High?

Why Are Real Estate Commissions So High?

Cupertino, CA · Member since 2012 · 20 posts · 6 votes

In a competitive market, you would expect real estate commissions to get competed down between brokers.   For reasons I don't understand, commissions stay high across all brokers at around 5% to 6% per deal.   Can someone help me understand why that happens?

Looking at a comparable process, consider selling a $3M business.   In this kind of deal, lawyers on both sides end up getting something like $30K to $50K.   So your closing costs are something between 2% ($60K) and 3.3% ($100K), but split between buyer and seller (each side pays their own lawyer costs).    What do you get for that $50K of legal services? Assuming lawyers are $300/hour, you are getting about 166 hours of service, which is enough to review the three inch thick document that a large buyer might create for such a deal.   

Looking at selling a $3M home, the seller is losing 5% to 6%, which $150K to $180K.   What is the seller getting for that fee?   Are the agents involved spending even 40 hours on the deal?   And does that 40 hours involve even a fraction of the skill and training required to negotiate and wordsmith a legal contract?    At the $150K commission level, assuming buyer and seller agents together spent 80 hours of time, the rate per hour is $1,875.   That might get split between the broker and the firm that hires him, but it is still many multiples of the closing cost when selling a business.

How did such a high fee system develop, and really the bigger question is why don't brokers compete amongst each other to bring these fees down.   There must be some sort of structural impediment within the system that prevents competition and maintains these high fee structures?   

2Reply
67 views

Most Popular Reply

Dawn BrenengenBusiness Member
Moderator
Real Estate Broker · Raleigh, NC · Member since 2014 · 2k+ posts · 1k+ votes
11y

People don't sell all the work we do that we don't get paid for. People think that the 3% figure they see on the HUD (in Raleigh it's more like 2.4 on the buy side) is what I get to put in my pocket. I work with a LOT of people who never buy anything. On the listing side, I pay for professional photography, floor plans, advertising, etc. If a home doesn't sell (fortunately that has never happened to me), I would be out all of the money I put into the marketing.

I am my own broker, so this doesn't apply to me, but there is usually a split between the agent and broker...sometimes as much as 50/50.  Average sale price where I am is around $240k, so that is a FAR cry from the $3 million listing you are quoting. The potential payoff has to be enticing enough to take all the risks in this job, otherwise no one would do it.  There is no guarantee you will have any clients, and there is a lot of competition for the buyers and sellers out there.

See this reply in the discussion

29 Replies

Jump to latestLatest
  • Flipper/Rehabber · Emeryville, CA · Member since 2015 · 158 posts · 124 votes
    11y

    I agree with many of the points brought up by others on this thread. I buy/sell in the Bay Area, and have used both flat-fee brokers, pay-by-salary brokers, and full commission brokers.

    A: A good full commission realtor/broker will always get you an extra 5-10% or more on the property. 

    B: Buyers will almost always come with a 2.5% buyer's commission, so you're really only saving less than 2.5% by going with a flat fee or pay-by-salary

    C: Feel free to broach the topic of flat-fee representation with a selling agent. For the right place, you might get some nibbles. 

    D: A good realtor will double as an inspector...can look through the house, come up with a punch list of last minute things to clean up before showing.

    E: Real estate in most parts of the country is sane. With an average house price of about $200-250K, your average realtor is netting about 30-40K a year. Not really making bank. There are many people who get their realtor's license and wash out after a few months, because it's not really lucrative.

    F: Good realtors can milk their networks to sell the house super-quickly

    G: A flat-fee or salaried realtor doesn't care what your house sells for, as long as it sells. S/he doesn't get a cut of the sales price.

  • Real Estate Investor · Lake Worth, FL · Member since 2015 · 16 posts · 6 votes
    11y

    Oh Will E. ... I am a licensed re broker in the state of Florida. We have vast education requirements, need all kinds of insurance to protect us, have advertising costs, etc. Where I am you can't just join the MLS; if you could that would be great. Generally speaking a good realtor adds value to the transaction: we are trained in proper completion of state-mandated forms so that your transaction follows state guidelines, we are trained to make sure the complications of a transaction are minimized, we are trained in negotiations, we market the property both to end buyers and other agents, etc. Now you need to remember ALL commissions are negotiable; the standard in an area may be 5-6% but that figure is not cast in stone. In my brokerage for example we routinely give back 1% of our commission.

    We have created a video that outlines 6 good reasons to use a realtor.  

    I can only  suggest that if you think our commission is too high, work with someone consistently you finds adds value and negotiate.  Treat them right and it will come back.  You're in this business to make money, right?

  • Real Estate Agent · Tampa, FL · Member since 2015 · 467 posts · 57 votes
    11y

    Disclaimer- I'm an agent who has not sold a home over 600k (yet...)

    Here is a really really easy way to decide how much you should pay your agent. Check the MLS SOLDS in the area. What did they all pay to the buyer agent? The answer, overwhelmingly is going to be 3%.

    If I am a buyer agent, and I have a client with $1m who is ready to look at homes do I show a house listed for 2% to me or 3%? That's 10k difference you bet your *** I'm showing the 3% first, second, and third. For as long as there are homes on the market that match my buyer's criteria at 3% I'm not in violation of the code of ethics etc.

    To put that into persepective. What are the maintenance costs on that house? Are you still paying it off at 6k/mo plus utilites, lawn, hoa? If your property sells 1 month faster listing it at 3% it's break even, 6 weeks faster and it's profit.

    So if you are going to take a listing at 4%, make sure 3 goes to the buyer agent. If a discount agent/broker is happy to take a 4% listing make sure the money is going where it needs to go - ADVERTISING TO THE BUYER AGENTS. Seriously that is your MOST important part of marketing. 

     Go to that 4% agent and say "sign me up, and give 3 to the buyer and one for listing side" and watch how fast they raise to 6. 

    Why? Because when a buyer sees your listing and wants it he'll call his (useless) grandmother to give her the commission. Then I have to do twice the work (because god forbid this retiree has to show up for buyer inspections, or even show the property to the buyer, or even write up the damn offer herself... yes I've been there a lot and this sucks). Do you really think I'm going to take 1% and let that useless old biddy make 3x what I am? Do you think it's smart for me to take 3 and advertise the 1?

    Your analogy isn't quite fair. If a company hires an outside company to do the sale those fees will usually be higher. You'll also note that the lawyers incur 0 costs from-

    Marketing, photography, drone rentals (for videos), video editing and photo editing, website creation and promotion. Misc other marketing (DM, pay per click ads, other print). MLS dues, training.

    Now lets view this in another way.

    You have two agents. Joe and Bob.

    Joe lists at 6% and is firm on that split.

    Bob asks you for 6 and says "if you ask for 5 my broker will be sure to agree hehe, tell you what sign right now and we'll do 4.5"


    Which agent will be more firm on YOUR price to Get Your Home SOLD for as much as possible? Bob all ready has a proven history of being ready to drop down at a moments notice to make a deal happen. He's desperate to get the listing. He probably knows his marketing won't be up to snuff and is competing with Joe on price instead. Why compete on quality when you can cut costs?!!!!

    Joe knows his value and will stand by it, just like he will stand by the value of your home during negotiations.

    I could go on, but it's late.

  • Real Estate Agent · Tampa, FL · Member since 2015 · 467 posts · 57 votes
    11y

    Ugh I need to go on.

    Those lawyers you hired get paid NO MATTER WHAT. They are on salary and... defaulting on a contract with a legal group seems like a really bad idea.

    Realtors pay hundreds, and on luxury homes up to THOUSANDS of dollars out of pocket, on the chance that your home will sell. Any cost those lawyers incur will be charged to their clients.

    My brokerage has an extremely strict policy on not negotiating listing prices, for all the reasons I gave and more. However, if you wanted to pay the listing side in advance my broker would be willing to talk, since you are taking the risk away from us.

Join the conversationCreate a free account to reply, vote on answers and follow this thread.