Using classified ads to target motivated sellers

10 Replies

Morning BP Fam,

About a month ago I was on the phone with a friend (who is 25 years older then me) to schedule a meeting for that day. He said he wanted to run to the store to grab a coffee and the paper before we met. In my head I was thinking "who the hell reads the paper still??" 

That's when it hit me, people reading the local paper these days would most likely be over the age of 50, be financially stable and not interested in dealing with distressed properties anymore... MOTIVATED SELLERS!

I placed ads in my local paper which I haven't done in years and the results have been great! First the cost for 2 weeks in my local paper is $70.00 and it brings 4 leads per week. 10 years ago I paid $70.00 per day.

I've made several offers but I typically do not lock in my deals till the 3rd follow up around 45 to 60 days from the initial offer. I'll update my results on this but just wanted to share that if you are not using classifieds give it a shot. It's proven to me that its a very low cost strategy to generate new leads!

I'd love to hear what's effective marketing for you! Please share your strategies in this post


Mike that's a pretty good idea.  So are you placing your ad just in the classifieds section or are you placing a bigger ad somewhere else?

Like the strategy.

Thanks @Aaron Wyssmann

I'm just doing the standard 3 line classified ad in the real estate wanted section:

I Buy Houses

Any Condition Any Situation

My Number

Real simple ad and so far has been effective

Awesome, thanks for the heads up.  Going to give it a try.

This is a real creative marketing strategy, great info.

Business in Jupiter, to put it mildly is booming, decent houses not staying on the market very long, lots of construction going on, I see some opportunities

Great to hear @Dwain Beckford ! I eventually want to expand into the Florida's booming market. it'll give me an excuse to escape Cleveland's freezing winters!

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