Is There a Direct Mail Season?

[Levi T.]

I've been noticing a seasonal change in response rates over the years. It slows way down between March - August, with June-July being the slowest of them all.

I'm interested in seeing if it's just a local, region, or nation thing, related to summer, vacations, weather, Government, or other economic changes in areas. Are you seeing the same thing, or some other change in your markets?