Hey guys -
I'm wondering what everyone's direct mail experience has been between Thanksgiving and New Years?
Trying to work out if it's worth holding off until January or not. Thanks in advance!
Our experience has been lower response rates, but it only takes 1 person to respond and a deal to happen to pay for multiple mailings.
I'd say if you could wait a little since you can't mail earlier, so that your mail doesn't get stuck in that holiday pile then you're fine. For the wholesalers that are mailing 10k+ though consistently once a month, they may not want to change their mailing schedule because when you're mailing that much, even a lower response rate for that particular mailing in your campaign isn't a big deal.
What # mailing is it in your campaign and how many are you mailing?
Thanks for your thoughts.
We’re only mailing 1,000-2,000 per month. I’m thinking we’ll wait until after the holidays. I was thinking.. even if we do get some interest.. the holiday period could stall the sale too. Think we’ll save our marketing dollars and go hard from January.
Hell no, don't stop. This is the best time of year. The taxman cometh! We do most of our deals at the very end of the year. December gets crazy. Last year I was signing deals the night before Christmas. We are sending 8k-10k peaces a month right now.
You would probably get less leads than usual this time of year, but more than if you don’t send out anything. Plus anyone looking to sell this year is probably very motivated.