Create bulk SMS campaign

[Tomer Kalimi]

Hello good people of BP :-)

I would like to know if you know if there are any legal issues for doing a bulk SMS campaign to potential home sellers?

I'm generating my own prospects from the web, they are not registered on my website.

Is it something that can be considered as SPAM? 

Thanks.

[Dave Ramirez]

SMS falls under the jurisdiction of the CAN-SPAM Act of 2003. The same rules that apply to spam email apply to SMS Messages. Based on the law I stopped using bulk SMS providers (who will send a blast SMS for anyone) and built my own with Opt-In / Opt-Out options.