Real Estate Agent pricing property too high or good strategy

Real Estate Agent pricing property too high or good strategy

Irvine, CA · Member since 2016 · 545 posts · 614 votes

I’ve decided to sell one of my Condo rental properties in Washington, DC. to facilitate the purchase of a new primary residence in Orange County California.

The issue is my agent priced my property based on her opinion of Comps in the area, I felt the listing number was too high in my opinion but went with the professional who does this for a living. The first 30-45 days buyer agents said it was priced right and there was plenty of traffic but no sale came from the traffic, only a couple of lowball offers. I decided to go with what the buyers and my selling agent were saying about it being priced right and leaving the price higher than I personally thought it was worth.

We are now past the Two month point so feeling it was overpriced In my opinion and wanting to narrow down the issue, I had an appraisal done and sure enough, the appraisal came back $30k below list price, I said lets list it really close "$5k" to the appraised value, my agent says no one wants to pay list in the DC market now that it is softening and becoming a buyers market, so I will end up selling it below current appraised value if I did that, especially if the buyer ask for concessions which will happen and be expected on a property over 60 days on the MLS.

Anyone ever market a property close to or at the appraised value and disclose the appraised number so they don’t get lowball offers?

What’s the best strategy to try to sell this property quickly but stay near the appraised value?

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Cassidy BurnsBusiness Member
Investor · Alexandria, VA · Member since 2016 · 859 posts · 460 votes
8y

Its really dependent on the particular neighborhood.  I have seen a few lower appraisals but they are mostly from larger corp America banks.  When an agent is accepting an offer , the purchase price isn't the only thing you should be looking at.  The "team" of the buyer is just as or more important in making sure everything moves smoothly .

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  • Russell BrazilBusiness Member
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    Real Estate Agent · Washington, D.C. · Member since 2012 · 17k+ posts · 30k+ votes
    8y

    What is your price point and in what neighborhood in the city is it?

    Condos in certain parts of the city at certain price points are really soft right now, such as Petworth north up to the border, EOTR, Hill East to name a few in the lower price points. Other neighborhoods condos remain pretty solid. 2 level condos are moving much better than 1 level condos.  Higher condo fee buildings are generally slow.

    Price isnt the only consideration either when trying to get it sold. Marketing the property correctly can make a difference. Condition can often be an issue.

  • Lender · Ladera Ranch, CA · Member since 2014 · 1k+ posts · 1k+ votes
    8y

    @Ray Johnson Was the appraisal a good one? Did the appraiser use the best comps? I would be careful about assuming that the appraisal is the real market value. Even the best appraisers make mistakes or do the best they can to value the property. Ultimately, it's the market that will decide what it's worth.

    Same thing with agents. If you have a really good one, they should be able to guide you as to accurate listing times and prices. Is your agent a good agent by objective standards? Knowing that you want to really sell this property, how does that affect your opinion of her?

    I'm not familiar with the DC market so I can't comment on it. Are there other investors or agents that you can contact for 2nd opinions? Those 2nd opinions can guide you on whether to continue following your agents lead or pivoting to what you believe. 60 days without an offer can be nerve wracking if you need to sell but, in a lot of markets, is not unusual.

  • Irvine, CA · Member since 2016 · 545 posts · 614 votes
    8y

    @Russell Brazil it's a 4 unit condo building (first floor unit) in the Brentwood neighborhood (zip code 20018) near the Rhode Island metro station (Red line). The HOA is low by DC standards at $225 per month (lowered in December 2017 due to high reserves balance) and the Unit comes with a dedicated parking space included. The current price point is $300k.

    I should have followed my instinct and use you as my agent but the one I used on this deal was the woman who brought me the property when I purchased it and I told her I would use her on the disposition of the asset, I was keeping my word to her.

    @Andy Mirza I went over the report with the appraiser, the only Comp I questioned was an REO in the same building that sold two months ago that was badly damaged, water damage in two locations, old carpet, damaged kitchen floors, broken HVAC, nothing new or upgraded and that unit sold for $234,000 as an REO.

    Is my agent a good one is definitely a good question, After the latest price drop I told her this isn't my primary residence so I don't have the typical emotional attachments some sellers have where they want the highest prices in the neighborhood, Do we have to do these incremental small price drops, I just want what the appraisal/market says it's worth or really close to it so lets get it sold, that's when the discussion about not pricing it at appraisal came in due to the buyers wanting concessions/discounts.

    I didn't know over 60 days on the MLS was happening in some markets. At some point I'm just going to place a new tenant in the unit and move-on.

  • Real Estate Agent · Cupertino, CA · Member since 2016 · 4k+ posts · 1k+ votes
    8y

    In our area the listing price is just a starting point to get the buyers attention. Almost all condo/homes have rarely sold at asking price.  If you have 5 offers they will compete more. Sold vs asked in the entire county for MF is >110%. Better neighborhoods often prices blew up past data at 15-20% over is common. MF is highly sought after by all cash investors.

    In most recent transaction the buyer says I want to overbid making sure I get it this time. How much more? Is $276,000 too low for a condo ` unit in PA? Now, lets see what the appraisal comes out to... Contingencies are all removed. So he has to pad the difference or lose deposit.

    I suggest you take it off the market possibly use an agent who is well versed to get your property sold quickly. I think you also need to work on the interior improvement.  Something other than price is not quite right.....

  • Rental Property Investor · Washington, DC · Member since 2017 · 8 posts · 3 votes
    8y

    This doesn't answer your questions but may provide a little bit of context as to why your agent priced the property so high. In the last year properties in Brentwood have shot up over 40% in value. So of course agents and many sellers are going to try to see if they can get in at the high end of the market as well, even if their property doesn't warrant being there. I have a home in Brentwood and my next door neighbor tried this strategy (selling at the upper end) and his property has been sitting vacant for at least 9 months. I knew he was definitely over-priced (he did little to no renovations/upgrades) and he only looked at the market and not his property. It's obviously not an easy formula to weigh, but since you seem to be a bit more neutral about the situation, I guess you (your agent) should be weighing the market and your property, and incremental drops may be the agent's best strategy at the moment. 

  • Lender · Ladera Ranch, CA · Member since 2014 · 1k+ posts · 1k+ votes
    8y

    @Ray Johnson I'm glad to see that you are keeping to your word by giving her the listing once you've promised it to her. However, if she's not doing the job she's supposed to do, that changes things up. If you don't see the results you need soon, maybe you need to talk to her about taking the listing back.

    For fix and flips, it's common to give the post-rehab listing to an agent that finds a deal for you. For rentals, I don't necessarily feel it's necessary to give the listing back to your agent when you sell unless they are providing additional value. When it comes time to sell our rentals, we will use the property managers (who are also agents) to sell our properties because they are familiar with them and it will be easier to coordinate showings with the tenants in place. However, if the agents aren't doing their job in selling the properties, we will adjust to do what's best for us.

  • Cassidy BurnsBusiness Member
    Investor · Alexandria, VA · Member since 2016 · 859 posts · 460 votes
    8y

    Its really dependent on the particular neighborhood.  I have seen a few lower appraisals but they are mostly from larger corp America banks.  When an agent is accepting an offer , the purchase price isn't the only thing you should be looking at.  The "team" of the buyer is just as or more important in making sure everything moves smoothly .

  • Cassidy BurnsBusiness Member
    Investor · Alexandria, VA · Member since 2016 · 859 posts · 460 votes
    8y

    Also, in DC and selling multifamily, its not as much in marketing as it is having the right network of investors in the pipeline that will sell the property.

  • Engineer · Portland, OR · Member since 2014 · 1k+ posts · 1k+ votes
    8y
    @Ray Johnson your using “appraised value” as a substitute for running your own comps or using a competent agent. Seems like your working backwards
  • Real Estate Broker · DC MD, VA & NV · Member since 2014 · 512 posts · 292 votes
    8y

    Forgive me if I missed this but is the property vacant? Is it easy to show and  does it show well?   The DC condo market is definitely slowing... particularly for older buildings or locations like Brentwood  which have less pizzazz!   It seems would-be homebuyers would rather pay $4000 for a high-end condo -  Agents are still adjusting to the market shift as its typically been the practice of listing on the higher end of comps which now needs to change.    Did you counter those lowball offers? Might be worth revisiting them!   Good luck !

  • Irvine, CA · Member since 2016 · 545 posts · 614 votes
    8y

    @Marian Huish Yes, the property is vacant, There was furniture staged at one point but it's completely empty now. I definitely agree that the DC market is slowing and the latest data shows it, additionally there's a 9.1% increase in inventory. 

    Regarding homebuyers paying for the high-end condos, It's true, While I don't have any in the larger buildings because of the high HOA dues that come with those large projects, I have a high-end unit in an 80 unit building in the Adams Morgan neighborhood and one in Dupont Circle area of DC, both are rented at high rental rates and people keep paying, I target the Federal Government employees that are in DC for 2-5 years building their careers.

    The offers were submitted based off the original list price before I lowered the price, One was too low to even counter, $50k below list, The other one that was $35k below list I had my agent go back to but it was over a week later and they didn't respond back so they moved on. I've since lowered the price $15k from the original list 

     
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