Creative idea to get leads: has anyone tried this?

5 Replies

So I know probate is a very popular way to get good leads.  Thinking along those lines...targeting the older population of people who are moving out of their homes...

Has anybody ever tried marketing to/through retirement homes? Maybe develop a relationship with a few large retirement/assisted living facilities and ask if you can market to their residents or ask if they can refer residents to you.

I feel like you'd probably get more leads that way rather than waiting for people to pass away.  You'd think many of them would have already sold their property by that point (if they pass away in an assisted living facility).

Thoughts?

@Kyle M.

Most people in retirement homes have to sell their homes before moving into the facility.

Sometimes, one spouse goes in first, followed by the other spouse at some point. But, in that case, it would still be easier to target the owner at home.

But, if you're talking about beating probate, those are folks that died while still living in the home. Unless, of course, they died while ill in a medical facility.

Originally posted by @Christopher Phillips :

@Kyle M.

Most people in retirement homes have to sell their homes before moving into the facility.

Sometimes, one spouse goes in first, followed by the other spouse at some point. But, in that case, it would still be easier to target the owner at home.

But, if you're talking about beating probate, those are folks that died while still living in the home. Unless, of course, they died while ill in a medical facility.

Yes, I'm with you! The question is, how to I target the owner at home??? How can I get notified when someone moves into (or right before) the facility?

Where can I get that list?

@Kyle M.

You can target the owners based on either age or how long they have lived in the home. Assuming you're going for seniors only, which could also be a pre or post retirement group as well.

There are lists for targeting seniors like everyone over 65 or 85. Or you can go by has lived in their home for 40 years.