Creative idea to get leads: has anyone tried this?

[Kyle McCorkel]

So I know probate is a very popular way to get good leads.  Thinking along those lines...targeting the older population of people who are moving out of their homes...

Has anybody ever tried marketing to/through retirement homes? Maybe develop a relationship with a few large retirement/assisted living facilities and ask if you can market to their residents or ask if they can refer residents to you.

I feel like you'd probably get more leads that way rather than waiting for people to pass away.  You'd think many of them would have already sold their property by that point (if they pass away in an assisted living facility).

Thoughts?