What is the best mailing list to buy for a new agent?

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I'm want to send a mailer to my area to attract listings for 2019.  I'm thinking for rent by owner or just general homeowners? Then there's an option to send to "every door" in a neighborhood.  Not sure which one?  Open to ideas for lists, and mailing companies who do this well?  Thank you!

Every door direct mail is absolutely your best bang for your buck.  Postage is about half the normal rate.  Pick a mail route/neighborhood and try to dominate that neighborhood. Direct mail every month, put on neighborhood events.