How to find sellers who’d consider selling financing?

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Hey BP, we’ve all heard it. The benefits of buying a property using owner financing. In most deals found on mls, I’ve asked but not been received too well.

Is this strategy only effective/possible for off market deals?

Not necessarily. Typical residential vendors need to use the sale proceeds to buy their next home. Try hunting for properties that are paid off where the seller doesn't need the money right away.