Hi there fellow BP members.  I want to start a direct mail campaign in my local area and could really use some helpful tips on how to structure the letter.  I thank you all in advance for your guidance.

@Randall Hoeber I would recommend keeping it short and sweet. Outline how you can benefit them, and use a logo if you have one. If you want to chat more of strategy and how to roll out a consistent campaign feel free to message me. Cheers!

@Randall Hoeber making a template from scratch isn't a good idea. There isn't really a structure. Make sure to put your email, website and phone number on your letter and keep it short and to the point. I used multiple templates for the last couple of years and now sticking with the one that is giving me the highest response rate. Feel free to message me and I can help put together one for you. 

Thanks for all the replies to my query.  I appreciate it.  I will dig into the suggestions in more detail.