What Do I Write on Direct Mail Marketing Campaign?

Question

I’m new to the world of real estate investing and plan on looking for other ways to find deals besides using the MLS system. I’ve heard about the great deals I can get through the use of direct mail campaigning, but I don’t have experience in real estate investing yet and don’t know what to include in my campaign. Is it okay to call myself an investor if I haven’t done any deals yet?

I’m considering writing: Hi my name is Lauren, and I am a local real estate investor. I’m interested in buying your house. Please call me at my phone number (000-000-xxxx), I look forward to chatting. P.S I will most likely buy the house regardless of any problems it may have. Please call me. Thanks 

Anyone have any recommendations?

John Battle · Answer

Hey @Lauren Rautio It might help to seem add something like the property address that you want to buy. Also add the type of property you want: "I am a local real estate investor who focuses on XYZ properties." Feel free to message me if you need help creating lists.

Lauren Rautio · Answer

Thanks @Jake Soper! Hi @Edmund Fletcher, I just now began using direct mail so I will let you know how many responses I receive from my attempts. From my research it sounds like using yellow letters/cards and hand written addresses or letters can be used to catch peoples attention, add incentives like Jake had mentioned, and keep the message short and direct.

My message said:

"Hi so and so..

My name is Lauren and my husband and I are interested in purchasing your property.

You would receive monthly payments, close faster, and defer taxes.

If you’re considering selling or looking for more information about how this can benefit you, feel free to contact me at (phone number).

Best, Lauren Rautio"

Jerry Puckett · Answer

Most of the bargain basement services are simply big box stores and you choose from the same templates that everyone else uses. I prefer to custom write and design plus adding some knowledge and experience along the way on how to actually get the deal done. Kudos to you @Lauren Rautio for taking some action....that's half the battle. Wishing you the best.

Jake Soper · Answer

Hi @Lauren Rautio and @Edmund Fletcher. I can help offer some advice on mailers. Your script in the initial post was pretty good. You may want to add some more incentives for the buyer to entice them to call you. Cash offer, quick close, no fees/commission are some common points I see on most mailers. Personalizing a mailer goes a long way in a competitive market where owners are constantly bombarded with postcards.

Jake Soper · Answer

Hi @Edmund Fletcher yes any decent mail provider should allow for custom designs. We have a great design team who does custom work.

Edmund Fletcher · Answer

Hi @Jake Soper, thank you for your response. We have had difficulty personalizing our postcards because the services we've used don't allow for personalization outside the text box for address. Do you have any tips or services that allow for further customization?

Lauren Rautio · Answer

Thanks John! I will try that.

What Do I Write on Direct Mail Marketing Campaign?

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