Favorite CRM and investment software for CRE

3 Replies

We are currently exploring various CRM software platforms that offer transparency for our investors and also add efficiency in back office applications. Specifically, we are looking for a web-based software that provides document storage, investor database, online portal for investors, marketing of future projects, fundraising, portfolio management, investor relations, acquisition management, and perform complex distribution calculations. 

So far I have identified the following platforms, IMS (Investor Management Services) and Dynamo's Real Estate Edition. Has anyone used these platforms? What did you like and dislike?

If you use another platform, what was it and, your pros and cons? Thanks in advance!

This is going to feel like it is coming from left field, but you really SHOULD take a look at lessannoyingcrm.com  Yes, that is its url and name.  It's hilarious, I know, but the CRM is incredible.

It's only $10 per month per user, and has amazing capabilities that the company will even customize to your business model.

I imagine that they would set yours up similarly to a business with employees, and assign your investors as employees so that they have access to certain areas of the crm that you deem accessible.

You have to cehck it out.  There's a short 3 minute video on their site that gives you the idea.

I started using it less than a month ago....and LOVE it.  

BTW, I have no affiliation with the company, and don't receive anything for sharing my experience.  I am just a happy user.

Hey @Alexander Williams , curious to know which platform you went with (if any) and what the determining factor was.

a web-based software that provides document storage, investor database, online portal for investors, marketing of future projects, fundraising, portfolio management, investor relations, acquisition management, and perform complex distribution calculations.

Our investor management software, Investor Deal Room, is one of a few platforms that have been focused on trying to solve the above problems for smaller real estate syndication teams and private equity firms.

We don't yet perform "complex" distribution calculations though our calculator covers probably 95% of sponsor's distributions.

Other platforms I'm aware of are SyndicationPro, GroundBreaker, and Appfolio Investment Management.

I'm curious to see what others recommend. We use Apto which is a version of SalesForce specifically designed for Commercial Real Estate brokers. It's so large with so much capability that I feel like I'm not benefiting from the expensive cost. Half of my assistant's job is just keeping up with it.