Commercial land, how do research options?

[Michael Ruszala]

This is a pretty specific question, but if anyone can answer it im sure its someone here.

How could i research what type of building to put on a commercial lot?  Im sure there are pros and cons of having offices, a strip mall, gas station, or resteraunt etc on a property.  Or maybe most commercial leases pay similarly?  Most information Im finding is about residential investments/ flipping/ developing.  

[Omar Khan]

@Michael Ruszala You should check to see how the land is zoned first. Following that you will have to commission market studies, feasibility plans and common sense to realize what to build where. E.g. industrial zones might not be the best place to build SFRs or upscale strip malls.