Errors of Commercial RE Advertising

[Chad Tessmann]

Short and sweet question today. What are the top 3 things NOT to do when advertising a commercial office space?

If you must know: a buyer is considering a deal in his local downtown. The building has stable tenants although severely sub-par rents and about 40% vacancy. However, given the purchase price, the property nearly cash flows as is. What should this potential buyer avoid when advertising to potential tenants to fill his/her vacancies? Also, any other advice about this type of deal would be appreciated.

Thanks in advance!!