Hand Written Letter Produced An Excellent Return

[Andre Key]

I recently mailed out 10 hand written letters to expired listings. To my suprise I got a 50% call back rate. A few people where upside down and the only solutions that they had was to either hold or short sale. The others were investor who had properties free and clear. So I was not able to make a deal that would meet my criteria but I think that campaign was pretty good. I will continue this to see if I can find the right situation.

[Chris G.]

Originally posted by Andre Key:

I recently mailed out 10 hand written letters to expired listings. To my suprise I got a 50% call back rate. A few people where upside down and the only solutions that they had was to either hold or short sale. The others were investor who had properties free and clear. So I was not able to make a deal that would meet my criteria but I think that campaign was pretty good. I will continue this to see if I can find the right situation.

Did you make sure to ask those investors if they are interested in purchasing property in the future?

Always ask investors

1) Are you looking to sell?
2) Are you looking to buy?
3) Are you looking to invest your money? (this one will come after you have built a relationship with them).

A variation of those three questions is to ask if they know anybody else that is looking ... (fill in questions 1 through 3).