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Updated almost 4 years ago on . Most recent reply

Direct Mail Question
Hey everyone,
I am in the middle of a direct mail campaign. I am taking all of my advice from a great Joe Fairless article.
I am set to send out the 3rd round this month. My question is instead of sending out the same exact message every round, what should the progression look like? The first 2 messages were exactly the same just to be sure the post cards got to their destination but now I would like to change the message to make it more effective. Thanks.
Most Popular Reply

Curious what your success rate has been so far? Considered but never followed through on direct mail
Brokers I speak with around here have been mailing monthly for years so I would try to see what would differentiate your message leading to a response.
Sterling White has some pretty unique ideas of what to add along with the postcard to grab the owner's attention.
If you really wanted to go all out maybe a $25 gift card added with a note saying it is to cover the lunch you will be taking them out on. Then I would follow up with a call.
Really depends how aggressive you want to be and how much you are willing to risk in outlay.