Yellow letter criteria for Multifamily

[Nick G.]

For those of you targeting multifamily properties through yellow letters, what criteria are you choosing?

The criteria I plan to use is:

1 target zip code

Residential Multifamily 1-4 unit

Absentee Owner - In and out of state

Last market sale date prior to 01/01/2005

Does anyone feel I should be more detailed than this?

[Brian Gibbons]

@Harley Hunter

Creative Financing is a "win win" between you and the seller, usually non bank financing.

Basically it is Cash or Terms.

- Low Cash Offer (Private Money or JV Credit Partner) or

- Terms, as in

-Sub2,

-Wrap- AITD,

-Lease Option,

-Straight Option,

-Master Lease, etc..

All of these are on BP Nation.

@Ned Carey might want to add to this.

Marketing for Low Equity Deals

I market to houses that were bought at the height of the market (2007 - 2009) from List Source, then go to Click2Mail with that list. If they have little equity, they are open to the above solutions.