Direct mail campaign for buy and hold commercial multifamily

Direct mail campaign for buy and hold commercial multifamily

New to Real Estate · Richmond, VA · Member since 2022 · 9 posts · 5 votes
Over the last couple of months, I spent a lot of time reading, watching, and listening to real estate content from BiggerPockets and elsewhere, and I decided to change my strategy. I'm targeting small commercial multifamily deals (5-20 units) with a bias for creative financing to try to capitalize on my personal expertise on finance and also try to mitigate the challenging environment for traditional bank financing. I wanted to solicit feedback and advice regarding my plan from the more experienced members of this community.

Next year, I intend to begin sending out direct mail to owners of targeted apartments in my area, and these will mostly be mom & pop landlords. I intend to offer to buy outright, buy with seller financing, or do a master lease agreement (with a buyout option) with them. The intended strategy is buy-and-hold.

Below is my plan:
1) Using my county's property search tool, pull a list of all 5-20 unit apartments built after 1960.
2) Comb through and validate the entries (ensure that mailing address is the owner's rather than the LLC's registered agent's. If the agent's then need to ask the agent to forward to the owner in the letter).
3) Use a direct mailing campaign vendor to print out letters to send to my curated list. The general value proposition would be to offer to cash out (purchase), partially cash out (purchase with seller-financing), or provide a consistent income stream for the current owner (master lease).
4) Stay consistent in sending out letters, once per month follow-up. If possible, also complement it with emails if I can find an email address from skip tracing or Secretary of State search on the LLCs.

5) Keep doing this until I get deals

Would love any feedback regarding this plan. Any specific advice like how best to find the owner would be greatly appreciated. Thanks so much in advance.

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  • Rental Property Investor · RVA · Member since 2016 · 5k+ posts · 4k+ votes
    3y

    What's your call to action on the letters? Are you going to ask them to call you or something else?

  • Chris SeveneyBusiness Member
    Moderator
    Investor · VA · Member since 2015 · 21k+ posts · 19k+ votes
    3y

    @Jack Wang

    Have you considered also reaching out to property managers in the area as well and see if they have any properties they manage that sellers want out

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  • New to Real Estate · Richmond, VA · Member since 2022 · 9 posts · 5 votes
    3y

    @Taylor L.

    That's right - the plan is to ask them to call me if they're interested. At this point, I don't have enough credibility like you do to reach out to brokers and ask them to send me deals. Once I have a few multifamily deals under my belt, then that channel will be open for me.

    @Chris Seveney

    I have considered that option as well. However, I couldn't think of why they would bother telling me if it risks them potentially losing the door if the property gets taken out. That being said, there have been a number of properties for which I was unable to find the mailing address of the ultimate owner, so for those, I plan to either reach out to the property manager or the registered agent (typically an attorney).

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