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How I Just Bought Over 500 Units in a HOT Market

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Joe Fairless
Investor from Cincinnati, Ohio

posted almost 4 years ago

In the last 10 days I have bought over 500 units in Dallas, Texas. It consists of two apartment communities that are across the street from each other. This puts my company's portfolio at $132,000,000. 

If you're just now following my journey then feel free to read this previous post which has links to all the other posts I wrote after I closed on a large multifamily property. I learn something new on every deal and post on BP. Here's the link: 

https://www.biggerpockets.com/forums/223/topics/39...

The lesson learned from these two deals? If you want to get a deal in a HOT market then you must CREATE THE OPPORTUNITY. 

Here's how we created the opportunity. 

My biz partner and I got an email from a broker about an on-market deal he was marketing. It was a good one but we knew the price was going to get bid up, and up, and up since it was an on-market deal. So, my partner had the idea to look across the street and offer on the other apt community. 

Why?

Because if we could buy both at the same time then we would achieve economies of scale on the management/operations side. A couple specific ways: 

- share maintenance team 

- share leasing agents 

Plus, and this is the kicker, lower advertising costs because the on-market deal is 90% one bedrooms and the off-market deal is primarily two and three bedrooms. Therefore it presented a perfect referral opportunity. (need a 1 bed? Go here. Need a two or three bed? Go across the street.)

We ended up getting the property across the street under contract and that allowed us to pay a more market-rate price for the on-market deal because, together, the entire package is a phenomenal deal. 

Moral of the story? 

When you see an on-market deal, look at the neighbors and buy in bulk to CREATE an opportunity that nobody else is doing. I guarantee nobody else thought about combining both of those properties and, as a result, we got 500 units in a hot market at a below-market cost. 

When you implement this tip I'm confident you get more deals done as well! 

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Brandon Sturgill
Real Estate Broker from Columbus, OH

replied almost 4 years ago

Nice work @Joe Fairless you guys are on another level! 

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Joe Fairless
Investor from Cincinnati, Ohio

replied almost 4 years ago

Thanks @Brandon Sturgill . How is the Columbus market treating you? We tried to get a deal in New Albany but were bid out of the stratosphere. 

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Brandon Sturgill
Real Estate Broker from Columbus, OH

replied almost 4 years ago

It's nuts right now...a bit nervous to be honest. The residential market is on fire and the multifamilies are being bid way high...lot's of out-of-state firms buying up blocks of property right now for low CAP rates...we just can't compete and get the returns we are used to...

There are still some low end multi's available, but location is rough, or they are complete reno's...I'm staying optimistic...looking to take a few pages from your playbook and make the jump into some big multifamily properties :) Cheers!

@Joe Fairless

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Joe Fairless
Investor from Cincinnati, Ohio

replied almost 4 years ago

@Brandon Sturgill good intel, thanks for sharing. The limited experience I have with Columbus aligns with what you said. When we bid on that New Albany property we have never come up against so many other buyers on a deal (over 31!). We weren't even close to what it ended up being purchased for. 

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  • Posts 133
  • Votes 46

Sean Dawson
Investor from Columbus, Ohio

replied almost 4 years ago

no doubt. should have seen this Westerville property. not sure how whomever is purchasing it is going to make money. maybe sell the condos off  individually. 

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  • Posts 362
  • Votes 91

Justin Young
Investor from Honolulu, Hawaii

replied almost 4 years ago

@Joe Fairless thanks for sharing your tips and tricks. First step is to get my feet wet with a smaller apartment complex. I will implement this idea if the opportunity shows itself.

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Joe Fairless
Investor from Cincinnati, Ohio

replied almost 4 years ago

@Justin Young my pleasure, fortunately this tip works for any size or class of property. 

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  • Posts 521
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Mark Allen
Real Estate Investor/Broker from Irving, TX

replied almost 4 years ago

Congratulations on the continued success, Joe! Hoping to put you into more debt soon :)

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Shaun Weekes
Loan Officer / Processor / Life & Health Agent from Valencia, CA

replied almost 4 years ago

@Joe Fairless

Great work and I hope all is well.  Let's chat sometime when you have time.

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Bruce Petersen
Rental Property Investor from Austin, TX

replied almost 4 years ago

Hey @Joe Fairless , exactly the same approach for me in working on 418 units 1/4 mile from each other in Texas.  

As you said the economies of scale allow me to make a much more competitive offer on them both.  Have the first one under contract and waiting to hear on property #2.

Just trying my damndest to be Joe Fairless some day. :-)  You, Sir, are quite inspiring!

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Joe Fairless
Investor from Cincinnati, Ohio

replied almost 4 years ago

@Bruce Petersen , well, I love to hear that! Congrats! When are you scheduled to close? 

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  • Posts 26
  • Votes 9

Sanjeev Vij
Investor from Melville, New York

replied almost 4 years ago

@Joe Fairless
That's a wonderful tip, thank you for sharing.

I'm wondering if the property next door was not on sale...the current owners were willing to share the property financials when you expressed an interest in buying?

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Joe Fairless
Investor from Cincinnati, Ohio

replied almost 4 years ago

@Sanjeev Vij yes, they shared the info with us. We have a great relationship with a broker and he knew the owners. He helped us with the conversations and got a fee for helping connect the dots. 

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Sanjeev Vij
Investor from Melville, New York

replied almost 4 years ago

@Joe Fairless
If you didn't have a relationship with the broker, would you contact the owner directly? Or send the owner or their management company a letter in mail expressing an interest in the property.
Thanks

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Brian Burke
Investor from Santa Rosa, CA

replied almost 4 years ago

Well played, @Joe Fairless !!  Congrats on the deal and the growth.  This business is fun when you hit your stride, isn't it?

How did you structure your capital stack?

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Michael Le
Developer from Houston, TX

replied almost 4 years ago

Very cool tip. Wouldn't have thought of that. Congrats on yet another deal!

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Chris Purcell
Investor from Philadelphia, PA

replied almost 4 years ago

@Joe Fairless   $132M is impressive - all Real Estate holdings (all rentals)?

How many people work for your company?

How many total units?

That is a serious number

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Michael Lee
Investor from Coppell, TX

replied almost 4 years ago

Hello and thank you for sending that out!  Bravery and luck had the most to do with you success.  Or you used somebody that knows the neighbors and knew that they were interested.  Whatever the case your knowledge contributed to that deal.  Knowing the number of total unite involved will help me to determine what kind of deal that you got.  Best wishes to both of you!

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  • Posts 127
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Andrew Campbell
Multifamily Syndicator from Austin, TX

replied almost 4 years ago

Congrats @Joe Fairless .  It's inspiring to watch your journey and learn from your tips.  

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Bruce Petersen
Rental Property Investor from Austin, TX

replied almost 4 years ago

@Joe Fairless , close on #1 is on or around 5/5

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Joe Fairless
Investor from Cincinnati, Ohio

replied almost 4 years ago

@Sanjeev Vij if I didn't have a connection via the broker, I would have looked up who owned the property then reached out directly. 

@Brian Burke  we have a Fannie May loan and private equity (one investor + ours) that makes up the difference. By they way, I refer people the interview you did on my show many times to hear your approach to cap rates and initially analyzing deals. 

@Michael Le   thanks a lot. Any interesting projects coming up for you? 

@Chris Purcell   over 50 people if you include property staff. If not then 6 people. 1,971 units. All multifamily units. 

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Brian Adams
Syndicator of Large Apartment Buildings from Glen Mills, PA

replied almost 4 years ago

@Joe Fairless , very proud of you brother - great share and tip!!

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Austin Fruechting
Investor from Kansas City, MO

replied almost 4 years ago

That's incredible @Joe Fairless - thank you for sharing your insights. 

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