Real Estate Broker · Garden Grove, CA · Member since 2018 · 14 posts · 3 votes
I’ve been selling residential real estate for 10 years. I have just made my first step into selling multi-family/apartment building. Advertising single families is pretty simple, flyers, open houses, social media, direct mail., door knocking, virtual tours, etc. But selling to investors doesn’t seem like traditional methods would work. I’ve put the old methods to work already (targeted digital ads, direct mailers to absentee owners), but are there any methods that have been successful when marketing to investors.
@John Chace I am a banker so not an expert in your area, however I close 3-5 MF per mo, here in Chicago aeaa I sent my clients to the only realtor I know she specializes in MF, she had closed hundreds by now. I think you start with buyers and then you get to listings, when you have a data base of MF buyers that your worked with, it’s easier to send them your listing before you even list it
Attend your local REIA meetings @John Chace . You will be able to network with a lot of different people. As long as you can find a good deals investors will come flocking to you to make investments!
I’ve been selling residential real estate for 10 years. I have just made my first step into selling multi-family/apartment building. Advertising single families is pretty simple, flyers, open houses, social media, direct mail., door knocking, virtual tours, etc. But selling to investors doesn’t seem like traditional methods would work. I’ve put the old methods to work already (targeted digital ads, direct mailers to absentee owners), but are there any methods that have been successful when marketing to investors.
What multifamily brokers in SoCal do:
1. Week 1. Quietly shop the deal to the most likely buyers depending on deal size, equity required and deal structure.
2. Week 2. Email blast to their own database of 500-2,000+ landlords. Follow up calls. Continue to do week 1 calls.
3. Week 3. List on MLS, Loopnet, CoStar, OCBJ, OC Register, etc.... Continue to do week 1 and 2.
Since you don't have a data base you are going to simply list the property week one. If I were you I would go on SoStar/Loopnet and make a list of all of the listing brokers selling multifamily. Then call/email them direct. Multifamily brokerage in Orange County is very small. There are only a few groups that are truly active and only a handful of brokers.
6 units is sort of small, so residential realtors do have these listings but I they end up falling into a listing rather than making it their business plan.