Best Lists to Market for Motivated Sellers Apartment Owners ?

2 Replies

How Do You Market for Motivated Sellers Apartment Owners ?

What are the best lists for motivated sellers ?

People who have loans coming due?

People who are aged 55+ and have owned the property for a long time?

How do you find properties with high vacancies?

Is it better to cold-call apartment owners ? or send letters and post cards ?

My target market is Central California... Oxnard up to Santa Maria.. and out to Lancaster up to Bakersfield.

@Sofia Ruano

How Do You Market for Motivated Sellers Apartment Owners ?

(Drive for dollars, Cold Calling, Apartments.com - look for older buildings that you can identify that may need a cosmetic makeover. Skip the trace the owner make the call. Go to your local REIA, hook up with wholesalers that don't know how to underwrite larger deals. There's opportunity there. Use social media facebook. Let the world know what you're looking to do on a consistent basis. Just be willing to go all in and do what others aren't willing to do)

What are the best lists for motivated sellers ?

(List source is widely known, affordable and predictable)

People who have loans coming due? 

(These are great prospects if you can target them. Reonomy is a good source to use as it will let you know exactly when the loan was originated and when the maturity date is. Only thing is, it can be quite expensive for the software depending on your budget)

People who are aged 55+ and have owned the property for a long time?

(Use listsource. This may be a good filter to use, as baby boomers downgrading by the droves in numbers)

How do you find properties with high vacancies?

(Search for rent ads in craigslist. Use social media, broadcast to the world everyday what you're looking for and how you can take these deals down)

Is it better to cold-call apartment owners ? or send letters and post cards ?

(It's better to do both. There's strength in numbers)


My target market is Central California... Oxnard up to Santa Maria.. and out to Lancaster up to Bakersfield.

(I'm not from the Cali market, but I do know there are meetup groups formed in Cali with the intent to build awareness of how to invest outside of your market in Cali. Word is real estate doesn't make much sense there)

@Sofia Ruano  

The best way to find off market commercial and multifamily properties is to compile lists through a paid service like list source, Reonomy and CoStar or you can use free resources like Loopnet, CREXI, CBRE, Craigslist, tax database, brokers, property managers, title companies, multi family inspectors, appraisers, landscapers and other companies that service commercial and multifamily properties and driving for dollars.

The real key is in how you approach the owners and then the follow up.

letters are sometimes are effective if done the right way but cold calling is by far the most effective method but you really need to know what you’re doing, how to open the conversation, what questions to ask and more importantly when to listen and not talk. Most importantly you need to convey confidence and assurance you are a player and not just wasting their time. Remember you are building relationships with the owners.

Follow up is crucial and where 90% of investors and sales people fall short. You have to consistently follow up in a meaningful way and you will get deals.