Where are you building leads for land for clients?

[Robert Frazier]

Where are you connecting with land owners for small redevelopment? What data sources? Looking for help.

[Andres Montbrun]

Hey Robert, great question! I mainly focus on out-of-county opportunities myself and have found a multi-layered marketing approach most effective. After pulling data from county records and GIS systems, I thoroughly clean and refine those lists before skip tracing to enhance accuracy and avoid wasting resources.

My typical workflow prioritises cost efficiency and impact:

1. SMS Text Campaigns – Quick, cost-effective, and easy to scale. Usually gets immediate feedback on interest levels.

2. Email Marketing – Targeted emails help nurture leads that are responsive to digital communication.

3. Ringless Voicemail Drops – Effective at sparking interest without immediate pressure; lets prospects engage on their terms.

4. Cold Calling – Although more resource-intensive, it's powerful for warm follow-ups or prospects who show high motivation.

5. Direct Mail Campaigns – Reserved as the final step; though more expensive, this reinforces credibility and captures leads unreachable by digital methods.

Tracking everything systematically in my CRM helps me maintain a clean pipeline, ensuring that every dollar spent counts.

I’d love to hear if you're using similar sequencing or have discovered any unique tweaks along the way!