Selling One Parcel, Holding the Other: Best Steps to Attract Buyers?

[Bryan Johns]

Hi everyone. I own land that I am planning to replat into two pieces. Afterward, I intend to sell one piece (call it Parcel A) which has high visibility on a busy road surrounded by other growing retail and residential. On Parcel B, I plan to develop the lot in the next few years with ~15k sqft for professional/office space. I’ll also use Parcel B to take care of stormwater detention requirements for the entire property (A & B).

My question: given that I want to sell off Parcel A as soon as possible, and that I don’t intend to begin ground-up construction on Parcel B for a year or more, what steps/approach will make Parcel A most attractive to investors/developers in the near-term?

I already plan to clear the land and demo some older structures this year. By addressing detention requirements, I know that will also be a selling point for Parcel A. Beyond that, what should I consider doing?