Lower cashflow for equity

[Luke Schumacher]

Currently looking at SLC UT are for small multi family units. Prices have increased greatly over the years and rents have too...but not as dramatically. I understand the fast rules of 1-2% and 50% for calculating an acceptable cash flow. Even the rehab off market deals I have found fall short. If with careful analyzing I can obtain a SMALL cash flow but rely on the appreciating market for a pay day down the road. Does any one have experience in rent and hold or BRRRR in competitive and expensive markets and needing to change margins based on the market with the assumption that the equity itself will be the payday?