Many investors and realtors believe their biggest challenge is knowing...

[Adam Macias]

Many investors and realtors believe their biggest challenge is knowing the real estate market, keeping up with trends, or having all the answers for their clients. While knowledge is important, the real problem for most agents is not understanding lead generation and marketing. You can know every stat about your local market, but if you don’t have a steady flow of clients, that knowledge won’t get you very far. If you don't have people raising their hands wanting to speak with you, FORGET IT. Nothing, and I mean nothing else matters. It takes two seconds to find out how to comp a property. It takes minutes to determine a scope of work. We got software that'll tell you everything you need to know about a market in one minute. The agents and investors who thrive are the ones who learn how to attract leads, build a brand, and market themselves consistently. Without that, even the smartest and most experienced agents struggle to get deals done. The truth is, real estate is a business built on people and connections, and the agents who master lead generation and marketing end up with more opportunities, more clients, and more closings. That's why it's mind boggling how people are willing to throw $3,000 into a sales training, but not $3,000 into marketing. Trust me, you throw $3,000 into marketing, you'll learn sales real quick and will get easy people to talk with anyway.