Direct Mail Getting into Details

5 Replies

I am about ready to launch a 6 month direct mail campaign, very 4 weeks. I am starting with absentee homeowners with at least %50 equity. I am going to use vistaprint for the postcards, but this is where my question lands. What postcards have you used in the past that produced great results? Had a great call to action? Did you send 6 different Cards? Any help would be greatly appreciated! Thanks all!

Check out @Michael Quarles  work. His site is suited for real estate investors. The only reason I haven't used him, wish I had, was because my last order from Vista Print was something like 1000 postcards all the same. 

I'd suggst to test the market and see what works.

I think you have made a good choice. I have used direct mail marketing campaign for every sale and discount offers that come up in my shop. The mail marketing campaign had worked for me. I used Troi mailing services as they also print posters, so I had have to go to any other place to get the things printed. I haven

@Zachary Phelan  if you want the best bang for your buck then I would use yellow letters over postcards, the response rate is MUCH higher, and you should be able to get some seller appointments quickly. Consistency is key. I would aim for at least a one year campaign if you really want to get the calls coming in - people trust the name they see in their mailbox every month over the one off mailer. 

I swear by @Michael Quarles  services, so check them out. Once you make some deals, reinvest and branch out into other direct mail pieces - postcards and professional letters. Good luck!

Thank you @Chris Kennedy  I have reached out to @Michael Quarles  . I am going to start with Handwritten letters (hired my 13 year old sister and 3 friends) and see what type of response rate I get. I have a few deals in the pipleine and once they close I will put more funds towards marketing. I am currently set for 6 months, but intend to do it forever. As business ramps up I will turn it all over to yellow letters. Thats the plan anyways, but could shift next month!

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