Updated almost 9 years ago on . Most recent reply
Direct Mail Innovative Strategy
Since my market is extremely hot, I am trying to come up with different people to hit with direct mail, people that are not on everyone's radar. I came up with a list of people who last bought the home in or before 1985, the catch is they are all owner occupied. I know absentee owners are a list everyone mails, and one that I have had very little luck with. So what do you all think about hitting owner occupants with equity, specifically really old people?
Most Popular Reply
I think this is a great approach. Older people are more stubborn & if they've been living in the property that long, they're probably going to die owning that house. They're in no rush so it takes consistent mail outs until they decide to call.
May want to try including older widows. Not sure if the website/ software you use includes this filter, but older widows seem to be extremely motivated (lonely & want to move closer to kids, can't keep up with the property their own, down sizing, etc.)