I spent some time in the county property tax info site yesterday researching a neighborhood where we closed our last deal. It's a middle income area, built in the late 70's early 80's. I decided to go house by house and search out the homes that were owned by non-residents. I created a excel list... created a letter (short & sweet) and did a mail merge. It's a small list (22)... but I thought "Hey- it couldn't hurt". We have a business card I will include with the letter. My head says it's a good idea.... my imagination is causing me to pull back. I know it's a numbers game, so should I do this for a couple of more hoods... and then send out my letters? Is this cheezy? Is there an Atta-Girl in this for me? thanks BP-ers!
I think its a great idea, you got nothing to loose but a little time and a few bucks.
@Leann W. I think it is a great idea. You have nothing to lose. Can you share the verbiage in the letter? I want to do the same for a particular neighborhood and am unsure what to say. The last time I did a yellow letter mailing I was inundated with ticked off homeowners lol.
here is what I wrote. I kept it real simple. I'd read some of the posts where some folks reacted negatively... so I tried to not sound too aggressive.
Dear Sir or Madame:
We are a local NC REI company and our research indicates that you are a non-resident owner of a property at: __________________________
We are looking for our next real estate opportunity. If at any time you consider selling the above property, please give us a call at either of these numbers:
We would like to discuss making you a cash offer.
so far... no grumpy letters. ;-)
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