Does social media marketing actually gather leads?

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Hi everyone!!

I have a question targeted towards investors utilizing social media marketing. Does your online presence actually bring you motivated seller leads? As opposed to, for example, direct mail marketing or bandit signs. I'm in the Western Massachusetts market and I've been really trying to step my game up when it comes to my companies online presence. How much has social media impacted your wholesaling/rehabbing/rental investment business? Looking forward to hearing your thoughts!