Waterjet Operator · Boulevard, CA · Member since 2015 · 10 posts · 0 votes
Hello my name is Jacob and I am considering putting out bandit signs as my first marketing campaign. I am planning on investing out of El Cajon California (92020) and Alpine (91901) and I am wondering if anyone has had success with a bandit sign campaign in this area and if they had any legal problems.
@Jacob Cooper for your first marketing campaign, you're going to have to determine your target market. If you have just a "broad stroke" target market, that's okay. You could set up a "broad stroke" route and see where the calls are coming from. If you do this, find out why the target needs to sell.
Counter to the broad stroke campaign, I think there's enough data out there to really hone in on the type of deal you are after-- an almost foreclosure, a fixer upper, etc.
Narrowing it down and understanding who you want to market to helps you craft a more effective campaign that really resonates with them. For a bad example, You're probably wasting your time/$ by putting "Avoid Forclosure" in a stable area, and you wouldn't put "Compramos Su Casa" in an area without a reasonable amount of Spanish speakers.
Since I don't know what kind of deal you are after, I'm just going to throw some ideas at the wall for anybody else reading the thread. I've also posted some solid links at the bottom.
Get LOCAL area code phone number that is easy to remember (google voice)
Use number groups, repeating numbers or relevant words
(760) 333-4444, (760) 111-7676, (760) 123-CASH
Could substitute phone number for website, but I've heard phone is more successful IF you can actually make time to receive the calls and ask questions.
Use demographics / data to determine your target market and appropriate messaging. Keep it as short as possible, because they are probably seeing the message from their car.
Key words and phrases "Cash, Fast, Problem Solved, Forclosure"
Avoid foreclosure-- if amount of foreclosures in area is increasing
We Buy Homes Cash-- broad stroke, no credit issues, speed
Vender su Casa Rapido-- "Sell your home fast", is audience Spanish speaking?
Problem House SOLVED -- For unsuccessful sellers or distressed properties
@Jacob Cooper I've used bandit signs in the past and got a few calls but no deals. I quit using them several years ago. Others I know have had success with them. Most of the cities will give you a hard time about them since they are illegal to post, however you might have less hassle in the unincorporated areas like Alpine. For best use and the least amount of issues you should consider putting them out on Fridays and taking them down Sunday nights.
@Bruce MayThanks for the advice, do you have any recommendations as to what I should use as my first marketing campaign? and @Tim G.Thanks I will do that
There's so many and they all work to some extent so pick one you can afford, that will hit your target market and be consistent. Time will produce the results you want if you are consistent.
@Jacob Cooper for your first marketing campaign, you're going to have to determine your target market. If you have just a "broad stroke" target market, that's okay. You could set up a "broad stroke" route and see where the calls are coming from. If you do this, find out why the target needs to sell.
Counter to the broad stroke campaign, I think there's enough data out there to really hone in on the type of deal you are after-- an almost foreclosure, a fixer upper, etc.
Narrowing it down and understanding who you want to market to helps you craft a more effective campaign that really resonates with them. For a bad example, You're probably wasting your time/$ by putting "Avoid Forclosure" in a stable area, and you wouldn't put "Compramos Su Casa" in an area without a reasonable amount of Spanish speakers.
Since I don't know what kind of deal you are after, I'm just going to throw some ideas at the wall for anybody else reading the thread. I've also posted some solid links at the bottom.
Get LOCAL area code phone number that is easy to remember (google voice)
Use number groups, repeating numbers or relevant words
(760) 333-4444, (760) 111-7676, (760) 123-CASH
Could substitute phone number for website, but I've heard phone is more successful IF you can actually make time to receive the calls and ask questions.
Use demographics / data to determine your target market and appropriate messaging. Keep it as short as possible, because they are probably seeing the message from their car.
Key words and phrases "Cash, Fast, Problem Solved, Forclosure"
Avoid foreclosure-- if amount of foreclosures in area is increasing
We Buy Homes Cash-- broad stroke, no credit issues, speed
Vender su Casa Rapido-- "Sell your home fast", is audience Spanish speaking?
Problem House SOLVED -- For unsuccessful sellers or distressed properties