Benefits to the agent

[Greg Larson]

Hi BP,

I'm a new creative finance investor who is looking to form relationships with agents in a few new markets.    I'm also a licensed realtor in Illinois and I've just started running a semi-automated lead gen system so I can find off-market investment deals for buy & hold.  My plan is to wholesale or refer any deals I find that won't work for me personally.

In the spirit of giving value before getting deals, I want to come up with a list of benefits that I can provide real estate agents if they were willing to be part of my team.

The main benefit I can think of would be referring them leads of qualified sellers who I speak with that want to sell but won't sell with creative finance or a cash offer.  I also have quite a bit of sales and marketing experience, so I could offer advice in those areas to agents if they ever needed help or suggestions.

The second benefit I can think of is allowing the agent to make a commission where they previously wouldn't have, i.e. if the seller can't sell on market for financial reasons but I am willing to pay over market value, or situations along those lines

Can anyone think of any other benefits that a creative finance investor in my situation can bring to a full-time real estate agent other than leads and another set of profitable exit strategies for their sellers?

Thanks in advance for any suggestions or advice!

[Jonathan Klemm]

@Greg Larson - Awesome to hear you've got some automated lead gen systems in place, definitely not an easy thing to get set up and moving.  I am also a broker in Illinois so happy to help with any Illinois leads, but would have to be in and around the Chicago area +/- 40 miles.  

I think your strategy of leads and marketing advice is more than enough to generate interest from full-time real estate agents.  You could also refer the agents to the investors that you sell deals too if it's a flip?