Time to Builder & Rehab Smarter Homes?

[LaMancha Sims]

In today’s competitive real estate market, buyers expect modern, tech-savvy homes. For investors and builders, integrating home automation isn’t just a luxury—it’s a smart strategy to increase property value, attract more buyers, and sell faster.

Smart home technology enhances convenience, security, and energy efficiency, making properties more appealing. According to a CNET survey, 81% of buyers are more likely to purchase a home with smart features. So, how can real estate professionals leverage automation for better returns? Here are the best ways to do it.

1. Start with High-ROI Smart Upgrades

Not all smart tech is created equal. Focus on affordable, high-impact upgrades that buyers love:

• Smart Thermostats – Reduce energy costs with learning thermostats that adjust automatically.
• Smart Locks – Keyless entry adds security and convenience for buyers.
• Smart Lighting – Remote-controlled lighting creates ambiance and saves energy.
• Video Doorbells – Buyers value security, and doorbell cameras are a top-selling feature.
• 2. Build Energy Efficiency into the Design

Smart homes that save money on utilities are a major selling point. Consider:

• Smart HVAC Systems – Zoned heating/cooling systems optimize energy use.
• Solar + Smart Battery Storage – Homes with solar panels and battery backups appeal to eco-conscious buyers.
• Automated Blinds & Shades – Motorized blinds improve insulation and convenience.
• 3. Integrate Voice Control & Whole-Home Automation

Buyers love seamless control. A centralized smart home system allows them to manage lights, security, and climate with voice commands or an app.

• Pre-Wire for Future Tech – Even if you don’t install full automation, wiring homes for future smart tech makes upgrades easier for buyers.
• Smart Kitchen & Appliances – Wi-Fi-enabled refrigerators, ovens, and faucets add a premium feel.
• 4. Highlight Security & Safety Features

Safety sells. Smart security systems increase buyer confidence:

• AI-Powered Cameras – Facial recognition and motion alerts deter crime.
• Smart Smoke/CO Detectors – Instant alerts for emergencies add peace of mind.
• Water Leak Detectors – Prevents costly damage, a huge selling point for investors.
• 5. Stage & Market the Home as “Move-In Ready Smart”

• Virtual Tours with Smart Features – Use video walkthroughs showcasing automation in action.
• Demo Days for Buyers – Let agents and buyers experience voice commands, lighting scenes, and security features firsthand.
• Highlight Smart Tech in Listings – Use phrases like “Smart Home Ready”, “Energy-Efficient Automation”, and “High-Tech Security” to attract buyers.
• 6. Future-Proof the Investment

• Choose Scalable Systems – Avoid proprietary tech that locks buyers into one brand.
• Offer Upgradable Packages – Some buyers may want basic automation, while others prefer premium setups.

Final Thoughts

Smart home automation is no longer optional—it’s a competitive advantage. By strategically integrating these technologies, investors and builders can:
✔ Increase resale value (homes with smart tech sell for 3-5% more)
✔ Shorten time on market (tech-savvy buyers prioritize move-in-ready homes)
✔ Differentiate from competitors (stand out in crowded markets)