The 80/20 Problem: Why Real Estate Agents Spend Most of Their Time Not Selling

[Bob Lachance]

Let’s be honest — most agents aren’t actually selling for most of the day.

Industry data shows that up to 80% of a real estate professional’s time goes to administrative tasks: managing leads, updating CRMs, handling emails, writing listing descriptions, coordinating showings, posting on social media… the list never ends.

Meanwhile, the 20% of your time that actually generates revenue — meeting clients, negotiating offers, closing deals — keeps shrinking.

It’s not a lack of hustle. It’s a time imbalance that’s built into the way this business works.

The agents breaking through it aren’t working harder — they’re working supported. They’re delegating the 80% that doesn’t generate income to trained Real Estate Virtual Assistants so they can focus on the work that actually moves the needle.

If you feel like you’re spending more time in your business than on it, you’re not alone — and it’s fixable.

Read the full article here:
👉 The 80/20 Problem: Why Real Estate Agents Spend Most of Their Time Not Selling