HOW MANY OF YOU LIST YOUR RENT PRICE IN YOUR ADVERTISEMENTS?

Question

I am slightly frustrated when I see 6 or 8 adds of For Rent and not a single one has the rent price.  When I do rent I always list my price to weed out those who cannot afford it.  I list damage deposit, pet or no pet, and nonsmoking, number of bedrooms and baths, etc.  What do all of you do and why?

Michele Fischer · Answer

Sounds like you are getting a lot of consistent feedback to include any and all information.  We do.

A few reasons why you may not list the address or price -

If you are concerned that the vacant unit will become a crime target.

If you want people to call so you can talk to more people and feel out the market or tenant pool.

If you aren't solid on what rent is or want a chance to explain price variations like utilities included or pet rates, etc.

Overall it seems like you would get more and more targeted contacts with more data.  If I was shopping I'm sure I would skip over the less detailed listings unless I was desperate enough to explore all avenues.

Sam Leon · Answer

I list price and requirements in online ads, and also a sign on the yard with an info box which also include prices, security, terms etc...

I did notice you get much more calls if you don't list prices.

Last year I had a tenant in the process of moving out and 2 weeks prior to leaving the property I put in a sign that just said FOR RENT with only "2BR/1B CALL phone number to inquire" at that point I haven't figure out the price and since it was an inherited tenant I have never been through the place thoroughly when vacant and hence no telling how much work would be required to bring it up to my standards.  I was getting 4-5 calls everyday on it just from drive bys while it was still occupied.

It was interesting as I would tell them it's still occupied, and I would be happy to show it to them after it's vacant and cleaned, and I wasn't sure of the price yet "waiting on a realtor to pin that down for me" but it will be between $1100-$1300/month and I sort of used that opportunity to feel them out as to what prices they think and what prices they have been quoted elsewhere nearby.

I wouldn't want to talk to that many people just tire kicking for no good reasons.

Edwin E. · Answer

I do list rent price, deposit, non smoking etc etc

Jerry W. · Answer

Thank you to everyone who answered.  I still use the newspaper for adds and in the 2 local towns I was the only one who listed prices and detailed information.  I wondered if I was doing something wrong.

Rolanda Eldridge · Answer

On all advertisements(CL, newspaper, Sect 8),  the price is listed, but not on the yard sign.   The calls are ok.  I let most go to vm.  At some point during day, I return calls and get more feedback.  I found a tenant for a different property because the one advertised too high for budget.  I capture pertinent information during calls...

Jason C. · Answer

I agree with everybody else. Unless you like wasting your time answering the phone, and I do not, always list everything you can in the ad. When my phone rings, I want to know I am not talking to someone who thinks my rental that's worth $1,500 is really worth $600.

Mike S · Answer

I put everything I can think of in the ad to avoid unnecessary calls. Rent, deposit, Section 8 yes/no, min income, pets, smoking, $$$ required to move in, no evictions/felonies, favorable references, etc.

The less mindless phone calls I can field, the better.

Jon Holdman · Answer

I list the rent, deposits, qualifications, and, yes, the address.  I want potential tenants to have a look at the place and neighborhood before I take time to show it.

Rob Beland · Answer

I agree about including list price on any rental advertising. I personally tried to get clients of mine that have properties for sale to put the asking price right on the sign. When somebody drives by a property the first they want to know is the price. On a similar note, I really hate real estate agents that list a property and then require a prospective buyer to register on their site before they can get any information on the particular property.

Jon Klaus · Answer

Like you Jerry, I list rent and qualifications needed. I like to avoid dozens of calls going no where.

HOW MANY OF YOU LIST YOUR RENT PRICE IN YOUR ADVERTISEMENTS?

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