Property Managers in Santa Rosa, CA?

5 Replies

Can anyone recommend good property management company in Santa Rosa, CA? I've been self managing for awhile, but looking to step out of that role now. 


My sister has a rental in Santa Rosa.  She's not too adept in real estate, and had a terrible experience with a mom and pop operation.

I made some calls for her and found Alliance to be the most professional.  She signed with them last month, so no feedback yet, but after a few 30 minute talks with them, I felt comfortable.  I spoke to Michael.  Wish I could be more help.....good luck.

 @Kevin Kraver  and

@Justin Hayman

I don’t have any recommendations for you about property managers here, but there is a real estate investors Meetup tonite (Tuesday) in Petaluma at the Palms Restaurant at 7 pm. You can ask for property manager recommendations to the group and there will definitely be people who have either good or bad experience with companies around here and will be happy to share that with you. 

You can start by going to and search their directory of managers. These are professionals with additional training and a stricter code of ethics. It's no guarantee but it's a good place to start.

1. Ask how many units they manage and how much experience they have. If it's a larger organization, feel free to inquire about their different staff qualifications.

2. Review their management agreement. Make sure it explicitly explains the process for termination if you are unhappy with their services, but especially if they violate the terms of your agreement.

3. Understand the fees involved and calculate the total cost for an entire year of management so you can compare the different managers. It may sound nice to pay a 5% management fee but the extra fees can add up to be more than the other company that charges 10% with no add-on fees. Fees should be clearly stated, easy to understand, and justifiable. If you ask the manager to justify a fee and he starts hemming and hawing, move on or require them to remove the fee. Don't be afraid to negotiate!

4. Review their lease agreement and addendums. Think of all the things that could go wrong and see if the lease addresses them: unauthorized pets or tenants, early termination, security deposit, lease violations, late rent, eviction, lawn maintenance, parking, etc.

5. Don't just read the lease! Ask the manager to explain their process for dealing with maintenance or problem tenants. If they are professional, they can explain this quickly and easily. If they are VERY professional, they will have their processes in writing as verification that it is enforced equally and fairly by their entire staff.

6. Ask to speak with some of their current owners and current/former tenants. You can also check their reviews online at Google, Facebook, or Yelp. Just remember: most negative reviews are written by problematic tenants. The fact they are complaining online might be an indication the property manager dealt with them properly so be sure to ask the manager for their side of the story.

I hope this basic guide helps. If you have specific questions about property management, I'll be happy to help!