Do you "BOOST" Facebook Marketplace Ads?

Question

I DO NOT understand Facebook. I tried boosting a property one time and got zero messages. Did I do something wrong? When I don't boost I get a ton of messages. But is would be nice to include the link to apply in the listing instead of having to send it in a message to everyone. I'd rather skip the sending the message step.

Do you boost? Help me streamline thanks!

Thanks

Do you boost? Help me streamline thanks!

Thanks

Mark Sewell · Answer

FB is tricky.  Boost is just an easy button that allows FB to suck funds out of your wallet.  Try running video views or webpage traffic as your campaign objectives.  Then you can retarget those.

One guy I know has started using the boost button with some degree of success - look up Fritz Joseph on YouTube.

JT Rose · Answer

If you're looking for the same results as a boost option by increasing reach, brand awareness & engagement I'd recommend a post-engagement campaign inside the ads manager. Usually, a few $'s a day can help you really branch out but the true benefit of this is in the targeting. Uploading direct mail, cold calling, texting & past lead lists can be really good starting points to direct your ads towards because it can increase your reach, keep you top of mind as well as start a relationship with these people that may not be wanting to text you back, answer the phone or respond to your mail.

From there you can get a bit more deep and create LAL audiences, website retargeting, engagement lal audiences and list goes on. Mixing in multiple campaigns and objectives will make it more rounded but obviously requires more money to invest.

Angel-Ty L. · Answer

@Luke Carl

Facebook Boosted Post what is Facebook boosted post. A boosted post defined by Facebook Boosting a post from your business Page is a quick and easy way to show your content to people who might be interested. The Boost Post button allows you to quickly create a Facebook ad using your post. This ad can appear in different places on Facebook, and you can show it to an audience of people you define.

Facebook "Boost post" Button Why use a Facebook boosted post Facebook's intent with a boosted post is to help you acquire more people to engage with the post you create. Your post will reach those who are most likely to share, like, and comment on the post you boosted. Boosted post can be a means to reach a cold audience who will be most interested in your content, thus more likely to engage How to start a boosted post

Step 1: Get started

• Go to the post you want to promote. This can be a new post or an existing one on your Page’s Timeline.
• Click Boost Post in the bottom right-hand corner
• The ad will be automatically created from your post

Step 2: Choose your audience

Next, decide who you'd like to see your post:

• If you select People you choose through targeting, you’ll be able to specify the people you show your boosted post to. Then, refine their locations, ages, genders, and interests.
• If you select People who like your Page and their friends, your boosted post will only be visible to those people. Note: this option is available if at least 50 people like your Page.

Step 3: Choose your budget

• Set your maximum budget. You can spend as much or as little as you want. We’ll give you an estimate on the number of people you’re going to reach depending on the amount you set.
• Choose your duration. Your post is automatically boosted for one day, but you can select up to 7 days.
• Click Boost

Facebook ad manager Facebook Ads manager allows for a more advanced way to advertise on Facebook. When you use the power editor you are now creating an ad within your Facebook ad manager

Facebook Ads Manager InterfaceFacebook ad manager now gives you a wide variety of ways to show an ad to your selected audience. Power editor will enable a slew of campaign objectives that optimize your ad delivery based on the selected objective More targeting options are available and you will now be able to use things such as where you want your ad to deliver narrow audience, etc... How to set up in Ad Manager

Create ads with Guided Creation

To create an ad using Guided Creation in Ads Manager, go directly to ad creation or click the

button to get started. If you see the Quick Creation workflow, you can switch back to Guided Creation by clicking the Switch button at the top of the creative flow.

Create your campaign

Choose your objective

The first step in creating an ad in the Guided Creation workflow is to create a campaign. To do this, choose an objective from the list. If you'd like to use an existing campaign, click Use Existing Campaign in the campaign section.

Name your campaign

Next to Campaign Name, add a name for your campaign or use the default name that appears.

Create your ad sets

Name your ad set

Next to Ad Set Name, add a name for your ad set or use the default name that appears. You also have the option to create multiple ad sets at once.

Choose your audience

In the Audience section, fill out the details of your audience. You can choose audience characteristics such as age, gender, interests, and more. Learn about the targeting options available.

Select your ad placements

In the Placements section, decide where your ads will appear on Facebook, Instagram, or Audience Network. If you select Automatic Placements, your ads will be shown to your audience in a place that it's likely to perform best. If you would like to do this manually, select Edit Placements. Learn more about selecting ad placements.

Set your budget and ad schedule

In the Budget & Schedule section, you can choose a budget and set your ad's schedule. Learn more about budget, delivery, and charges on your Facebook ads.

Learn about minimum daily budgets and how spending money on advertising works.

Create your ads

Select your Page

All ads are now required to have an associated Page; you cannot create an ad without a Facebook Page.

Select an ad format

In the Format section, choose from several ad formats, including Carousel, single image, single video, slideshow, or Collection.

Choose your media

In the Media section, choose the creative you'd like to use in your ad.

• Learn more about choosing images for your ad
• Check out design tips for Facebook ads

Add text to your ads

After choosing your images, you can enter the text you'd like your ad to have. You may also have the option to add a call-to-action button, choose a pixel, and more.

Place your order and choose how you want to pay for your ads

When you're ready, click Confirm at the bottom of the flow to create your ads. The first time you place an order, you'll be asked to enter your payment information. Learn more about payment options for advertising.

Ahmed K. · Answer

@Mark Sewell is right. I'd go a step further and say never boost.

The power behind Facebook Ads is the ability to leverage data on users to help us reach our target audience. The use of Boost, however, takes away those features.

Do you "BOOST" Facebook Marketplace Ads?

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