Tucson New Investors: Identify Your Target Market & Using a CRM

[Patrick Allen]

Attention all Tucson-based real estate investors and wanna-be investors: it's Meetup time!

If you currently invest in real estate in the Old Pueblo, or if you've always wanted to get in the game and are looking to surround yourself with like-minded people, there are MULTIPLE opportunities for networking this month!

The "Main Meeting" of AZREIA will be held virtually on Zoom Tuesday, and will cover how to find off-market deal opportunities using word of mouth OVER marketing $. You can register here to be sent the Zoom link

And then for the New Investors Subgroup we will continue our discussion on the "Deal Funnel" by covering two broad topics of high relevancy to every new investor: "How to Identify your Target Market" and "CRM & the Power of Follow-Up"

Building on last month's topic, we will spend the first 20-30 minutes breaking down the top 25 zip codes in the Tucson Metro area most relevant to investors, as well as demographic and economic data to help you better understand your end buyer/tenant's spending power and motivations.

After a short networking break where we will practice our investor "elevator pitch" (in-person only) we will dive into the Elephant In The Room for far too many newer investors: the discipline of follow-up.

We'll explore why continuous follow-up is necessary in today's investing market, why a real estate CRM (client resource management) software application is a must-have for anyone looking to build off-market lead flow, as well as several foundational marketing principles to keep in mind when marking directly to motivated sellers.

That meetup will be taking place at our normal time & location: 6-8pm at the Keller Williams Building near River/Campbell in Midtown. 

And if networking and sharing stories of deals good and not-so-good is more your speed, then be sure to pop into our Local Investor Happy Hour at Barrio Brewing Company 2 days later! Join dozens of your local peers Wednesday June 18th from 6-8pm for discounted drink specials and great conversation. Register here to reserve your spot!

Feel free to post any questions down on the thread below, and I hope to see many BP locals at one or several of our events in June.