What’s in a (STR) name?

[Kenneth Rolfe]

Hello everyone, I'm looking for your thoughts and opinions on naming your STR. Does this help drive business (initial or repeat guests)? How creative do you get? What factors do you consider? Any insights you may have would be appreciated.

[Bruce Woodruff]

It needs to be catchy, unique and short. Use a local attraction as the focus. Alliteration is good if you can swing it.

Yes, people remember the name if done right....but if you you go look on VRBO or AIR most people are bland and boring....IMO.