Tips to filling weekdays

[Ryan Schildroth]

Hi everyone! 

I'm so excited to share that I've just listed my first STR in KCMO, right next to West Plaza! I followed much of the guidance on these forums and books I've read, and started off strong with over 30 nights booked in the first 10 days!

Because I chose a regional metro market, I knew going in that weekend trips would be the primary bookings, and that has been the case so far. The challenge is going to be getting my weekdays filled. I've integrated automation for messaging and dynamic pricing, and taken all the necessary steps (that I'm aware of) to align with AirBnB's algorithm - Instant Book, flexible stay minimum and cancelation policy, building up 5 star reviews etc. I'm also in the process of starting a social media account to help promote the property on FB and IG. 

I might just need to be patient, but after working for over 2 months to get this property ready, I'm stuck in this mindset of "there's always something else I can be doing." KC also has some opportunity areas I can leverage for longer stays (i.e. multiple hospitals for traveling healthcare), but I'm not sure how to go about exploiting them from a marketing standpoint, other than in my actual listing (i.e. highlighting a dedicated workspace). 

Finally getting around to my question: are there any other approaches I'm missing that would lead to more weekday stays? 

Also, I'd love any feedback on the listing itself! Thank you all!

[Dave Stokley]

- Lower your prices on weekdays. 

- 2-night minimum 

- Don’t waste your time promoting it on social media