Who has increased their ADR by spending money outside?

[Jake Chial]

Im looking at a property in Florida. Its walking/golf cart distance to the beach. It has a big back yard. Airdna has a value thats ok. COC isnts super based on the number it spits out. However, based on enemy method in the area that range is +-25k per year. The one thing this property has vs the others, that are 5min closer walking distance to the beach, is back yard. My question is for those that took their basic backyard, and pimped my yard. Did you see the increase in adr/bookings to justify the cost? When I look at places to stay its all about the look. I would think I would work but want peoples opinion that have done this.

Thanks

[Andrew Steffens]

Hey Jake

I always recommend that in FL money spent on the backyard has a higher ROI than money spent on the inside. Cool backyards rent extremely well as most people come to FL to spend time outdoors.