Airbnb’s new Guest Favorite Badge. Make it make sense

Airbnb’s new Guest Favorite Badge. Make it make sense

Rental Property Investor · Washington DC · Member since 2023 · 61 posts · 26 votes

The Guest Favorite badge is awarded at the listing level, focusing on high guest ratings (above 4.9 stars), a minimum of five positive reviews, and a strong reliability record. Unlike the Superhost status, which evaluates the host's overall performance across all listings, Guest Favorite operates on a per-listing basis. The frequency of updates is also noteworthy, with Guest Favorite being refreshed daily to reflect the latest guest satisfaction.

What’s important to note is that achieving 4.9 rating for a property is extremely hard, and may mean that to achieve it quite some hosts will try to “strike a deal” with the guests in exchange for a 5-star review. Meaning: cash compensation for even smallest issue, going above and beyond just to make the guest happy.

Guest Favorites and Pricing Strategy:

Airbnb's data reveals an intriguing statistic – "Over 1 in every 3 Guest Favorites have an average daily rate of under $100 USD." While not explicitly a qualifying metric, this suggests that competitive pricing could play a role in attaining the Guest Favorites badge, aligning with Airbnb's strategic push to position itself as an affordable choice for travelers.

With the visibility of Guest Favorites already surpassing that of Superhost in listing pages, hosts are faced with shifting dynamics. The Winter 2023 Release emphasizes the importance of reliability, encouraging hosts to strive for excellence to unlock the coveted Guest Favorite badge for their listings. As a host, adapting to these changes not only ensures competitiveness but also enhances the overall guest experience.

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Leander TX · Member since 2020 · 179 posts · 150 votes
2y
Quote from @John Carbone:

Anecdotal for sure, but all 8 of my listings currently qualify and have the “new badge” and I noticed the badge earlier in the week when I looked at my listings. I had a massive surge in bookings this week across all of my properties,not sure if that is why, but I’m not complaining. 


We have 2 properties listed.  One has the badge, the other does not.  There's been a noticeable increase in activity (bookings/inquiries) for the badged property since then.  Not huge: 1 week long booking for spring break and 3 inquiries, but it was pretty quiet before that.

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  • Leander TX · Member since 2020 · 179 posts · 150 votes
    2y

    It will be interesting to see if (or how) this impacts their search algorithm.

  • Sarah KensingerPro Member
    Real Estate Consultant · OH · Member since 2023 · 2k+ posts · 1k+ votes
    2y

    This past week I heard someone say....

    Airbnb guest favorite badge....yet another participation badge. 

  • Andrew SteffensBusiness Member
    Tampa, FL · Member since 2022 · 4k+ posts · 3k+ votes
    2y

    I really dislike Airbnb as a company and any initiative they enact is obviously in their own perceived good and certainly not ours.  The only positive I can see here is for PM companies as it is extremely difficult to attain/keep Superhost as we have to go to owner's for permission to do sometimes necessary repairs and then one or two lagging listings can bring our averages down.  So having this badge could be cool to highlight properties that are performing well, and may be leverage for me as a PM to show the lagging owners what they may be missing.  I would not barter $1 for a positive review for it, however.

  • Michael BaumPro Member
    Olympia, WA · Member since 2016 · 8k+ posts · 7k+ votes
    2y

    Not a fan, but we have 4.97 right now so I am not sure how it will help. Curious to see.

  • Realtor · Gatlinburg · Member since 2020 · 1k+ posts · 957 votes
    2y

    Anecdotal for sure, but all 8 of my listings currently qualify and have the “new badge” and I noticed the badge earlier in the week when I looked at my listings. I had a massive surge in bookings this week across all of my properties,not sure if that is why, but I’m not complaining. 

  • Leander TX · Member since 2020 · 179 posts · 150 votes
    2y
    Quote from @John Carbone:

    Anecdotal for sure, but all 8 of my listings currently qualify and have the “new badge” and I noticed the badge earlier in the week when I looked at my listings. I had a massive surge in bookings this week across all of my properties,not sure if that is why, but I’m not complaining. 


    We have 2 properties listed.  One has the badge, the other does not.  There's been a noticeable increase in activity (bookings/inquiries) for the badged property since then.  Not huge: 1 week long booking for spring break and 3 inquiries, but it was pretty quiet before that.

  • Cliff H.Pro Member
    Rental Property Investor · Nashua, NH · Member since 2014 · 610 posts · 486 votes
    2y

    Another means of reducing host profitability to make the middleman/platform more profitable. It’s incredible the level of doublespeak AirBnB promotes with every one of its new updates. You really have to read between the lines to realize how you’re being taken advantage of with each new release.

    Let’s put this another way: “lower your pricing to show up on page one.“

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