Head of Sales at BiggerPockets · Denver, CO · Member since 2023 · 124 posts · 154 votes
So many hosts waste their prime real estate with Airbnb (the listing title) on generic adjectives and throwaway opinions. If you want more clicks, get straight to the features that matter most to your guests. That means clearly calling out 4+ awesome amenities they can’t resist—like “Lakefront Retreat | GameRoom | HotTub | EV Charger” instead of “Charming Cottage with a Beautiful View.”
Why It Works
Grabs attention with specifics (people love hot tubs).
Tells guests exactly what they can expect, so they’ll click over your competitors.
Makes your property unique—no more “cozy” or “adorable” listings lost in the crowd.
Try This
Brainstorm your top must-see amenities.
Keep the wording short, clear, and hype-worthy.
Swap out any fluff words like “cute,” “lovely,” or “charming.”
Agreed @Bruce Woodruff. Short Term Rentals. AirBNB is a platform.
Personally I like a single, eye catching line. I don't like a busy title like you listed @Michael Calvey. That is just me.
I have no issue staying booked so whatever I am doing is working for us.
A single, eye catching line that grabs attention with specifics and tells the guests what makes your Airbnb unique is great. You could do something like "Hot Tub Paradise on the Lake + Game Room & EV Station" or "Lakeside Haven: Hot Tub + Game Room (Tesla Ready)" would work great as well.
Real Estate Agent · Branson, MO · Member since 2016 · 141 posts · 93 votes
1y
Totally agree with your approach! Your listing title is the first thing potential guests see, so it's got to stand out. Grabbing attention while highlighting your best features is key. Mentioning unique perks like 'Game Room,' 'Lake View,' or 'Pet-Friendly' can really draw people in. I’ve also seen success with titles that create an emotional connection—something like, ‘Ultimate Family Escape with Stunning Views!’ It’s all about catching their eye and making them click.
Rental Property Investor · Houston, TX · Member since 2024 · 505 posts · 551 votes
1y
I agree completely. You only have one first impression with guests browsing OTA's and your hero photo and listing title are crucial. Too many people will put something like "Downtown Condo" when the guest is well aware they are already looking at downtown condos. What sets your lisitng apart? What are the amenities that people will crave in your market?