Updated about 1 month ago on . Most recent reply
#3 Short-Term & Vacation Rental Discussions Contributor
- Property Manager
- Gatlinburg, TN
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Q4 looking better in the Smokies
#3 Short-Term & Vacation Rental Discussions Contributor
- Property Manager
- Gatlinburg, TN
A report from the Smokies...
October is trending to be the FIRST month that will beat 2024 numbers. Our reservations are trending 38 percent higher, and revenue 14 percent higher. That says we had to do some pretty heavy discounting to get things moving, but it's working.
November is trending even with last November, December very slightly behind.
In a bear market, investors are always holding their breath for the bottom. We may be forming a bottom right now in the Smokies. We will have more of an idea of how Q1 2026 is shaping up in about 60 days.
- Collin Hays
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- 806-672-7102
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Some of the squeeze was for more bookings/ADR and some for better net profits. Here goes from memory without pulling up a spreadsheet I keep on my computer. More marketing, more listing sites, more rate adjustments, more listing wording adjustments, more lower dollar amenities added, removed high maintenance extras, changed internet providers, reduced TV package costs across Smokies properties saving over $1k a month, removed gas grills as they were a large maintenance (maintaining costs for propane and replacements/local bear kept destroying at 5 properties), changed cleaners, relooked all maintenance schedules, changed plumbers, changed hvac company, changed pool cleaners, made sure I never pay interest on business cards (pay off every Monday), changed minimum stays, changed some deposit policies and I am sure there is alot more squeezing I just forgot as I started running a DOGE on my ops before DOGE existed starting last December.