Has anyone tried Facebook Pay Per Click for their STR?
3 Replies
Luke Carl
Rental Property Investor from Tennessee Florida
posted about 3 years ago
I'm not a facebook person but @Julie McCoy brought this point up earlier and I thought I'd ask the forum.
Would it be worth it to put our website up and see what happens? Has anyone tried this?
Andrew Kerr
Rental Property Investor from Everywhere, USA
replied about 3 years ago
@Lucas Carl for both my LTR and STR, I never really had to buy advertising. There are enough free sites to fill my LTR quickly I never bother paying. Then for STR, I found a combo of some or all of the following Airbnb, Homeaway/ VRBO, Flipkey, Tripadvisor get me all the bookings I need. Right now, we were booked 3 out of 4 weekends in January, all of Feb & March, and have some bookings already for May, June & July.
I would be curious if others have used PPC and it generated additional bookings.
Jen Faulkner
from Peoria, Illinois
replied about 3 years ago
I used it for a couple of months, and I honestly didn't find it to be worth it. I felt like I was spending for no reason. Although, they don't really have a way to show who saw the ad and actually booked. It's possible that I have several guests who saw my FB ad, but somehow they ended up booking through VRBO or AirBnB. I just don't like the setup. Maybe if they improve it in the future . . . .
Paul Sandhu
Investor from The worst town to live in, Kansas
replied about 3 years ago
I have a Facebook page for my STRs. I get 2-4 inquiries per year from it. None have panned out. They just wanted to stay a night or two. My minimum rental is 7 days. My Craigslist ad gets 1-3 inquiries per week. Most don't pan out, or the phone goes dead when the conversation goes like this..."How much do you charge per month? I don't charge by the month, I charge by the week. OK, how much do you charge by the week? $400 to $1200, depending on the size of the house. <silence> <click>"
If I get passed this point and they are still on the phone, they usually rent from me because it costs less and has better amenities than a motel room.