Verbo (what happened to HomeAway) vs Airbnb
I am a HomeAway Premier Partner and an Airbnb superhost generating over $100k per year from a vacation villa in los cabos.
After starting strong with Airbnb in 2016, Homeaway bookings represented about 75 percent of my revenue in 2017 /2018. Yet in 2019 market share has totally shifted and Airbnb now represents almost 100 percent of my revenue. It’s almost like they are fighting for market share of our property or that a HomeAway has fallen off a cliff.
Anyway, as a relative newcomer to STR, I was steered to listing on Homeaway as the aggregator (not VRBO) and I notice that I cannot access (edit) my listing on VRBO... only on HomeAway.
In the background Expedia seems to be doubling down on VRBO and losing focus on HomeAway - I am curious if others have observed this and if there is a way to fully activate myself as an owner on the VRBO site? Am I being negatively impacted by being a HomeAway originated listing vs a legacy VRBO listing? Am curious what others have experienced in this regard and what inside scoop, recommendations or knowledge folks have to optimize listing VRBO performance in the context of Expedia’s plans. If I start from scratch on VRBO I doubt I can take my reviews with me.
Most Popular Reply
In 2015 when I started renting my properties, I listed them on Airbnb and VRBO. I got 95% of my business on Airbnb. I went to a HomeAway conference in Austin for 2 years in a row, and the second year, they couldn't even FIND my listing when I had them search for it. VRBO wanted me to pay them to feature my property, all while I was getting tons of bookings on Airbnb. I said no, ditched VRBO/HomeAway, and never looked back.
I find that VRBO is oversaturated in my area (Panama City/PC Beach), the users tend to be older and not tech savvy, and I didn't have the security of reviews (of me or of my guests). For me, Airbnb is where it's at. I am a user and a Super Host. VRBO can take an ever-lasting seat.