So in my STR area is Eastern TN, the name of a cabin believe it or not can dramatically increase rentals. I've seen it first hand. For example, two identical cabins in almost the same resort - same property manager... one is called Log Wild and the other is called Mountain Escape. The Log Wild one generally does 10k-15k more a year gross.
Has anyone else experienced this? Post some of the best selling cabin names you have seen or heard of?
My two cabins do ok... I inherited one (Family Traditions) and the other I renamed to Sweet Serenity.
I disagree. It’s 2020. The whole name-your-cabin thing is way out dated. It was created by the PMs so they had a way to differentiate their properties without giving the guests the address. Modern technology has made that a non factor. My guests (and I’ve had many) don’t even know the name and they don’t care.
My cabins do have names and it’s fun to name them and go to the shop and get your sign.... but it certainly doesn’t effect income.
I’m not sharing my best names on the internet. I’ve gotta draw the line somewhere lol.
One good reason to name your property if you mainly advertise on Vrbo and Airbnb is so they can find you else where and book off these platforms saving and your customers a bunch of fees.
The Cabin @ your location here.
This is from my Craigslist ad:
EXECUTIVE QUALITY FURNISHED APARTMENTS:
2 BR apartment - Working Labradors - $600
2 BR apartment - Resting Labradors - $600
2 BR apartment - History Channel - $600
2 BR apartment - Sports - $600
2 BR apartment - Ocean Sailing Ships - $600
2 BR apartment - Dogs Playing Poker - $600
2 BR apartment - Guy Movies - $600
2 BR apartment - Rock and Roll - $600
2 BR apartment - Quentin Tarrantino - $600
2 BR apartment - Country Living - $600
AFFORDABLE FURNISHED HOUSES:
3 BR house - Schwarzenegger Tribute - 2 baths - 4 beds - $1000
2 BR house - Garden Spot - 3 beds - $600
2 BR house - Matchbox 20 - 3 beds - $600
3 BR house - Forrest Gump - $600
3 BR house - 5th Street Retreat - 4 beds - $800
4 BR house - Grand Central Station - 5 beds - $1000
3 BR house - Retro - $600
3 BR house - The Green House - 4 beds - $800
2 BR house - 7th Street Retreat - 3 beds - $600
2 BR house - 6th Street Retreat - 3 beds - $600
BIG MAN CAVE HOUSES:
The Hunting Lodge - 2 story - 2 baths - 5+1 beds - $1250
The Taj Mahal - 2 story - 2 baths - 6+2 beds - $1600
The Big House - 3 story - 4 baths - 8 beds - $1600
I think the main thing with the name is to make sure you choose something unique for your area. One of the cabins I purchased last year was named Million Dollar Views. When I googled the name I found there were a ton of cabins in the Pigeon Forge/Gatlinburg market with that name or else it was Million Dollar View instead of Views. Conventional wisdom has always been not to re-name an established cabin due to name recognition so we held on to it .. for awhile. Then we started running into problems with confusion with my cleaner who had another cabin named Million Dollar View, then confusion with my pest control folks who had another cabin named Million Dollar View and then the ultimate happened. We had a guest book a week in this cabin that were bringing some relatives with them. Well one of the relatives googled the name of my cabin. Someone in this market was doing a google ad on their Million Dollar Views cabin so when you googled it, the ad for it would pop up on the left hand side. Their relative assumed this was our cabin, so they clicked on it and found some horrible reviews - really bad. This was the day before their arrival. We got a call that morning from the person that booked it, basically going off on on us and stating that all of these items better be fixed that were in these reviews or they want a full refund now. We were like whoa what are you talking about. Anyway, we explained that this cabin that their relatives looked at was not our cabin and our cabin is in excellent condition and very clean and they can verify this with our reviews. Everything worked out in the end, but at that point we renamed the cabin.
I do think the name helps though. I don't think the actual name itself will lead to 10-15k more bookings, but in the sense that word of mouth helps. You have a guest, and if the cabin has a catchy name, a memorable name, they will tell other folks about it, and the name is what these other folks will google. The other thing about the name is it lets returning guests have an easy way to find your cabin for their next trip. They just need to google the name and not have to remember the VRBO or Airbnb numbers to find it.