defining my investment criteria

[Tom Struthers]

Hello, 

I have been doing quite a bit of research on getting started, and I keep running in to this question in my head. How do I decide what my criteria is going to be? Is this a personal decision or is it dictated by the market I am working in? I understand this can not be a blanket answer but maybe some points on what to look for when building your target. Any ideas would be helpful. Thanks !