New Digital Marketer In the Wholesale Niche

4 Replies

Hey everyone! I am a Philly based Digital marketer/ Sales Automation specialist. a little about myself:

  • > Based in Philly
  • > Specialize in Digital Marketing/ Automated Prospecting
  • > I run an Airbnb Management Company (also based in Philly)
  • > I also was running a 420 friendly entrepreneurial networking event too (Prior to covid)

So due to covid impacting our airbnb business/ networking event, I began looking into RE Wholesale. I personally have well over 30+ dabblers in my close network, and a few professionals who run it like a true business. (No shade just my interpretation) Nobody in my direct network was leveraging digital marketing/ prospecting to create opportunities.

Personally my style has always been, head first, figure it out as I go, and Network with the people I want to model. The issue with the equation is I haven't met a ton of Wholesalers that we're leveraging digital.

So I've been doing my due diligence on Real Estate Investing (Exit Strategies/ Tax Codes/ Running Comps/ etc) All the while I've also been running facebook ads for leads that have been equally fruitful.

The model I was looking to run was from a lead gen angle. I was looking into running a wholesale company that partners with wholesalers across the US to create high quality, pre-booked appointment leads for exchange of 30%-50% assignment fee (based on the lead quality) (again I want to emphasize, I am a novice and to 100% Sure this is the model I am loyal to, just a concept)


Someone just clicks on the lead and provides their info: 30%

Someone books an appointment/ time / date/ location/ sends a video of their home/ asking price: 50%

This is a long term model. The way I intended to build this model would be regional: Start locally with the following matrix:
Marketing(inbound leads):

  • 1.) GMB(google my business): In my network, I have a supplier I work with that can flood a region with 100-200+ Listings in different niche "we buy home" listings. Each with their own sub category/ Example: "Fire Damage" "Tax Delinquite" etc...
  • 2.) Facebook Ads: Targeting the common "Motivated Seller" categories/ running about 9 ads atm for Philadelphia
  • 3.) Google PPC: This one is obvious/ common

Prospecting Automation:

  • 1.) Data/Trace
    • Text Blasting: I would run a campaign for text blasting targeting the common lists of High Equity/ Low Equity/ Tax Delinquit/ Forclosure
    • ISA Team(inside sales): I would run a campaign to contact all the leads that didn't have a testable number or we're "Hot" ready to go leads.

( I have a few other verticles for producing leads like Radio Ads/ Craigslist blasting/ more - these are also a potential method)

The challenge I'm currently at is, I want to scale this model up, but this costs money to scale. I wanted to find an opportunity to partner with an experienced wholesaler who could finance the marketing potential in exchange for percentage split of the deals. I had the funds to run this all myself until recently, my mother suffered a massive heart attack and this drained the investment funds. If this opportunity came I would walk through whoever I might work with from A-Z how I would do this model.

Regardless of the above, I feel confident I am going to figure it out!  Appreciate anyone who responds and always down to network :)

@Kalynd Dougherty welcome to BP.  I don't understand exactly what you want to do but I don't have to. It is probably  more the future of this business than what I do. Good luck. 

Originally posted by @Ned Carey :

@Kalynd Dougherty welcome to BP.  I don't understand exactly what you want to do but I don't have to. It is probably  more the future of this business than what I do. Good luck. 

Genuinely appreciate the welcome.  To be direct, it's more lead gen "lingo" at it's core, its nothing new, just google map listings, texting leads from data sources, and calling them.  All with a digital automation twist.

Given how new I am, if you're ever interested in trying some of this stuff out, it's pretty reasonably priced and id be open for a value for value share, I show you some of this and you help answer some wholesale questions :)

Regardless, appreciate the warm welcome!  Hoping to learn more!


Welcome to BP Kalynd. I am a newbie and aspire to use REI to replace my W-2 job earnings. I don't have much to offer other than my ability to talk to people. I understand the Seller/Buyer pitch, but I don't have the funds to run with deals myself. I am interested in learning the virtual way of doing wholesaling.

What I can do is be the boots on the ground in the Central Texas area (Austin , TX; Round Rock, TX; Killeen, TX; Ft. Hood, TX and all cities to the south, east and west of the Austin, TX area.  I have been in Law Enforcement for 26 yrs. and looking for my exit strategy from Policing. 

If there is anything I can do for you and at the same time learn something new and possibly add to the REI chest, I am glad to help. In the mean time I am reading, listening to podcast and networking with Agents, and Brokers in my area.

John Zavala

Round Rock, Texas (Central Texas)

Hi Kalynd,

I am down to hear more about your strategy, as i've done digital marketing / lead gen for REI and other niches and now back full time in investment real estate here in Austin, Tx.

Let's connect & schedule a time to chat! 

Curt Barbour | Acquisition Specialist | Denali Real Estate | c: 512-750-5153

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