Best Strategies To Get Leads In South Florida

5 Replies

Hope everyone's having a blessed day!

I would love to hear from our South Florida investors on which approach has worked best for you in getting some leads.  Whether it'd be direct mailing, cold calling, door knocking, social media, or word of mouth.  What works and what doesn't?  How much do you typically spend on marketing a month?  Is it better to stay with one strategy or should you always diversify your approach?

I would love to hear your story.

  

Originally posted by @Leo Jurado :

Hope everyone's having a blessed day!

I would love to hear from our South Florida investors on which approach has worked best for you in getting some leads.  Whether it'd be direct mailing, cold calling, door knocking, social media, or word of mouth.  What works and what doesn't?  How much do you typically spend on marketing a month?  Is it better to stay with one strategy or should you always diversify your approach?

I would love to hear your story.

  

 Hey Leo, great question. I know that you are looking into wholesaling. I have never done a wholesale deal - nor am I looking to at the time. In my discussions and through networking and meeting other wholesalers in South Florida, Ohio, and other areas of Florida what has worked well and been consistent with bringing leads has been bandit signs. With Bandit signs you will want to be careful and check with your local municipality to see what areas the signs are illegal, because they may get taken down or you may receive a fine. 

Other marketing methods that I have heard of working well are looking at court documents such as foreclosure lists, divorce filings, etc. Through doing this you will want to lower your list size and send most likely look to sending direct mail. 

Driving for dollars is always mentioned as it helps you get more of an understanding of the area that you are looking in and will allow you to really understand the neighborhood dynamics. Everyone I have spoken to has referenced this at some point in getting started. Depending on your marketing budget I would recommend going with bandit signs and driving for dollars, but this is coming from someone who is not a wholesaler.

Originally posted by @Account Closed :
Originally posted by @Leo Jurado:

Hope everyone's having a blessed day!

I would love to hear from our South Florida investors on which approach has worked best for you in getting some leads.  Whether it'd be direct mailing, cold calling, door knocking, social media, or word of mouth.  What works and what doesn't?  How much do you typically spend on marketing a month?  Is it better to stay with one strategy or should you always diversify your approach?

I would love to hear your story.

  

 We have found that bandit signs and direct mail is almost useless down here- therefore we committed to social media at a very high level and have generated a lot of business that is untapped by using Instagram and Facebook ORGANICALLY...

That's a great tip about using social media down here. That's unfortunate about your direct mail results. May I ask what type of leads did you campaign to and roughly what was your response rate?

I wanted to follow up on this post in hopes that I can help my fellow newbies in the area.

In search for answers to this "magic formula" to get leads, I have come across some very successful people in this industry and have heard different insights on what works and what doesn't.  More and more I have learned that a strategy is only as good as the person applying it.  We all have different strengths.  Some folks are better with talking to people on the phone, others at composing great letters, while others connect best when they meet people face to face.  The consensus, stick to what you do best and do it over and over and over and over, tweaking your approach slightly better each time.

There is no "magic formula".  Just straight up grit, resilience, and perseverance.  When you face adversity, go back to your roots.  Do what you do best and give yourself a pat on the back when no one else will.  Every step forward is a step closer to our goals.  We may occasionally fall down, take unexpected turns, or even at times take a few steps back, but no one ever said this journey will be easy.  Hang tough, get back up, and take one step forward any chance you can.  Surround yourselves with like-minded individuals, people who bring out the best in you and support your ambitions.  Sooner or later we'll catch a break.  It's just a matter of time :).

Thanks to everyone who took their time to reply. I wish you all the best in your REI journey.